Yahoo Search Marketing News
Halloween Drives Online Costume Searches In UK
12th October 2011
Every year, around September, searches for ‘costumes’ and related keywords start spiking, not just in the USA but also in England and the rest of the UK. This is, of course, due to Halloween, which is celebrated more and more popularly in the UK on the 31st of October. More »
Yahoo! Makes Search Ads Mobile
2nd October 2009
With the number of mobile web users increasing at such a great speed, it definitely makes good business sense for Internet service providers to start serving up ads on mobile phones, and that is exactly what Yahoo! has already started doing. More »
Yahoo! Tests New Search Interface
28th August 2009
Now that both the leading search engines Google and Microsoft have made innovations to the way their search results are presented, it was only a matter of time before Yahoo! did the same thing. More »
Ad Targeting Options From Yahoo!
23rd March 2009
Yahoo! Search Marketing has recently added some new features to help advertisers reach their target audiences. Better targeting will in turn mean more sales and more income, which means more value for the money, the advertiser spends on his campaign. More »
Yahoo! Launches New Ad Targeting Products
2nd March 2009
Following closely on the heels of Rich Ads, last week, Yahoo! has launched three new products that will further help their online advertisers to better reach their target audience and get better value for the money they spend on advertising. More »
Rich Media Ads On Yahoo! Search Results
27th February 2009
Yahoo! Search Marketing has announced the addition of video ads, image ads and custom links within search ads on their search results pages. The service, called Rich Ads, is currently available to a few of their advertisers. More »
Will The Microsoft-Yahoo! Deal Be Revived?
14th January 2009
It looks as though there is no end in sight for the Microsoft-Yahoo! acquisition deal. More »
Yahoo! Board Threatened As Icahn Supporters Rally
27th May 2008
Carl Icahn’s battle to replace the board of directors at Yahoo! has gained momentum. There are many people who support his stance on the Microsoft takeover. These supporters are now rallying behind him and buying shares of Yahoo! More »
Will Microsoft Buy A Declining Facebook?
22nd May 2008
Nielsen Online’s latest survey results have provided some rather unhappy news for Facebook in the U.S. According to the report, Facebook’s popularity fell by about 10% in April 2008, compared to the previous month. The actual number of unique visitors has fallen from 24.9 million in March to 22.4 million in April. More »
Microsoft Reopens Talks With Yahoo!
20th May 2008
On Sunday 18 May 2008, two weeks after withdrawal of its offer to Yahoo!, Microsoft has issued a statement, regarding its continued efforts to improve their online services and advertising business. More »
Yahoo! Board of Directors Under Fire
16th May 2008
Yahoo! may have won the battle but not the war. Barely have the board of directors at Yahoo! breathed easy, after Microsoft withdrew its offer to buy over the company and decided against a hostile takeover, when they have to face the wrath of some very angry investors, who believe Yahoo! should have accepted Microsoft’s offer. More »
Yahoo! Changes Policy On Gambling Ads
14th May 2008
Yahoo! Search Marketing has sent an email to its advertisers in the U.K. advising them about a change in Yahoo! policy with regards to gambling ads. More »
Minimum Bids Fluidised On Yahoo! Search Marketing
23rd April 2008
Yahoo! Search Marketing has changed the rules of their game again. Until last week the minimum bid for sponsored search keywords was a fixed $.10. Now Yahoo! has decided to remove this fixed minimum bid. Over the next few days they will induct new minimum bids for keywords. More »
Yahoo! Makes Big Claims About Transforming Ad Industry
10th April 2008
While the online ad industry is growing in leaps and bounds, the actual procedure for advertising tends to function in complicated and haphazard manners on most platforms, so that a lot of time and energy is spent on the buying and selling ads, testing ads, booking placements and finding the right audience.
Yahoo! recently announced that they have been working hard on this aspect of advertising and will shortly come out with a new format called AMP! (Advertising Management Platform) They believe that AMP! Will revolutionize the way the ad industry functions, and make it much simpler to advertise while saving a lot of time and effort. More »
Microsoft Bids USD 44.6 Billion To Acquire Yahoo!
1st February 2008
TechCrunch report that Microsoft has made an official bid to acquire Yahoo! The offer of $44.6 Billion values Yahoo! at $31 per share, a 62% premium on Thursday closing price. More »
3 Biggest Advertiser Mistakes On Yahoo! Search Marketing
15th January 2008
A recent post on the Yahoo! Search Marketing blog brought up quite an interesting set of points that apply to search engine advertisers across the board, irrespective of the platform they advertise on. The three common mistakes to avoid, provided by veteran search marketer, Mike Moran, for entrepreneurs new to the field of search marketing are: More »
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