Usa News
TV Still Dominates U.S. Consumer Media Usage
10th January 2012
A report produced by Nielsen Wire, on the usage of different forms of electronic media, has found that almost one-third of homes in the U.S. own four or more television sets. The report also claims that TV continues to be the most popular form of electronic media across the country in spite of the rapid growth of online media consumption. More »
Can Twitter Forecast The GOP Poll Results?
24th November 2011
While several organisations conduct studies to predict poll results, the latest tool being used to do so is Twitter. More »
Americans Use Twitter A Lot More
1st February 2011
For some time now, there has been a debate going on about whether Twitter continues to grow or not. Recent data from Experian Simmons DataStream has now affirmed that Twitter is growing, especially in the U.S.A. More »
59% of Americans Use TV And Internet Together
24th March 2010
A recent report from Nielsen Company has found that 35% more Americans now access the Internet while watching TV than a year ago. More »
Oprah Sues Online Marketers For Brand Abuse
21st August 2009
Online Marketers Beware!
The above mentioned statement is only applicable to those online marketers who use the names or photographs of celebrities, to endorse their products without having taken the consent of the celebrities concerned.
While this has been a very common practice for a long time now, talk show host Oprah Winfrey has decided not to take this practise lying down anymore. More »
Twitter To The Defense Of NHS
14th August 2009
Whatever the Americans (Republicans in particular) may think of the UK’s National Health Service, the Brits obviously love it – so much that when someone criticised it, they tweeted enough in defense of the NHS to bring Twitter down. More »
Did Twitter Really Destroy Bruno?
16th July 2009
The success or failure of a movie is traditionally judged by its box office collections over the very first weekend of its release. However in the case of the movie Bruno, some believe its success is determined by the nature of tweets about the movie. More »
Blog Readership In U.K. Growing Faster
13th June 2008
That blogs are becoming increasingly popular is obvious enough.
What is not quite so well known, is, how much the viewership for blogs has grown in recent years. More »
Controlling Terrorism Via Google AdWords
8th May 2008
Private entrepreneurs are not the only ones using Google’s AdWords platform to showcase their wares. According to an article in the Financial Times, the American Government has been making use of AdWords in a bid to ensnare terrorists and control terrorism. More »
Mobile Advertising Spreads Its Wings In The USA
12th March 2008
A bi-annual report from Nielsen Mobile found that 58 million, that is about 23%, of all U.S. mobile phones users have viewed mobile advertising in the last 1 month. Of these, 28 million subscribers say they responded to the ad in one way or another. More »
Top U.S. Advertiser Budgets
18th October 2007
In the United States of America, advertising spend for the top 10 companies in the first half of 2007 reached $8.3 billion. The Nielsen Company recently reported that this number was down 7.3 per cent from the same period in 2006, though the overall ad spending for all monitored U.S companies was down just 0.5 per cent compared to the same period last year. More »
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