Telecommunications News

Advertising Within Phonecalls Highly Effective

11th September 2009

Results of a study recently conducted by campaign measurement firm, Dynamic Logic, regarding the effectiveness of in-call advertising have just been released and are looking very positive for the new ad medium. More »

Google Ringback Advertising For Landlines And Mobile

21st July 2009

It has been observed of late, that Google is moving into territory beyond their traditional frontiers. They launched Google Voice recently, which has more to do with the field of telecommunications than computers, and now, rather unsurprisingly, they are looking at these expansions as a means of generating more advertising revenue in future. More »

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