Sponsored Links News
Organic v Paid Search: Which Is More Likely To Convert?
13th April 2010
Recent research from sources such as comScore and Nielsen indicates, in a fairly decisive manner, that visits to a website that convert are more likely to come through a paid or sponsored link rather than from an organic or algorithmic link. More »
Google’s Reaction To Blog Monitoring By FTC
20th October 2009
U.S. authorities have finally decided to do what many felt was long overdue. They are making it compulsory for bloggers to disclose that they are receiving remuneration in cash or kind for reviewing any product. More »
Influence Of Search On Brand Affinity
27th December 2007
Google recently commissioned search engine market research firm Enquiro to carry out an online survey & eye tracking study to test the effect brand placements in search results have on brand affinity in the minds of consumers. The study carried out on 2,722 subjects aged 25+ found that placement in the top Sponsored and Organic results can drive up brand affinity by as much as 16 percent. More »
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