Social Media Marketing News
Social Networks Do Not Influence Shoppers
18th January 2012
While social networks are growing increasingly popular, quite surprisingly, they have not yet started to influence shoppers in a major way. More »
StumbleUpon Re-branded & Redesigned
9th December 2011
Over 17 million visitors go to StumbleUpon.com every month. The social media site, which allows users to randomly explore the Web, has just been re-branded and updated with several new features. More »
Facebook Ticker To Include Sponsored Stories
22nd November 2011
Facebook has now decided to increase the scope of advertising on their website, by placing Sponsored Stories in their recently introduced News Ticker. Could this be the first step towards having Sponsored Stories show up in the main news feed? More »
Mobile Search Ad Spend Increases
2nd November 2011
Marketers are now spending more on advertising in the mobile search sector than in the past. A lot of this growth is driven by the growth in surfing via tablet devices. More »
StumbleUpon Expands Advertiser Reach
24th October 2011
Advertisers who use the Paid Discovery services from StumbleUpon will now have a better service available to them with increased ad serving options. More »
800 Million Targeted By New Facebook Ad Format
5th October 2011
Facebook now has over 800 million users, which is more than the entire online population of Europe and North America. Just like everyone else, Facebook is looking for new ways to make more money. Advertising is the most obvious way for a free service to earn revenues, and they’re creating new ad formats to drive up revenues in the near future. More »
Into The Mind Of The Asian Man
21st September 2011
Microsoft recently conducted a study in conjunction with MEC to study the behaviour of the pre-family man in the Asia-Pacific region, in order to ascertain how they respond to different digital devices. More »
Facebook Improves Ad Management
5th July 2011
Facebook has recently launched new features, which in unison, could provide a better experience to advertisers. These services mainly improve the user experience for small and medium businesses using Facebook’s self-serve ad platform. More »
Use Groupon For Grocery Deals
7th June 2011
Online deals website Groupon has been expanding horizons lately, and the latest frontier targeted by them is groceries. More »
Facebook Launches New Ad Manager, Changes Ad Focus
25th May 2011
Facebook has been rolling out an upgraded version of Ad Manager to advertisers over the last month or so, and effective today, the new platform interface will be available to all advertisers. More »
Facebook Pays Users To Watch Ads
6th May 2011
Facebook has just launched a new scheme that will actually pay users to watch certain ads on their site. More »
StumbleUpon Expands, Renames Ad Platform
15th March 2011
StumbleUpon upgraded their advertising platform, launching two new ad options and renaming the service to StumbleUpon Paid Discovery. More »
Twitter Targets SME Advertisers
2nd March 2011
Twitter has already become a fairly popular marketing site for big brands and it is now setting its sites on small and medium sized businesses. In order to attract this segment of the market, they will have to lure the online ad agencies that cater to these businesses. More »
Facebook Launches New Ad Unit – Sponsored Stories
25th January 2011
Facebook has just announced the launch of a new ad format, called Sponsored Stories. The privacy implications of this format are bound to raise controversy, again! More »
Social Gaming Is Big Business
9th December 2010
Social media has not only helped people keep in touch with each other, but social sites have also helped spawn a brand new industry – social gaming and virtual goods, which have turned into a big business. More »
U.S. Retailers Show How To Use Twitter
3rd December 2010
The holiday shopping season officially began in the USA on the day after Thanksgiving. Retailers there are putting in every effort possible to attract more customers and that includes making use of popular social networking sites like Twitter. More »
Google Showing Twitter Ads. Facebook Next?
8th November 2010
Last year, Google started integrated information from Twitter into their real time search results. They have now gone one step further – Promoted Tweets have started showing on Google latest search results pages. More »
StumbleUpon Launches Auto-Targeting For Advertisers
17th September 2010
A few days ago, StumbleUpon has launched a new service for their advertisers, which will allow them to auto-target their ad campaigns. More »
Size Of Social Media In U.K.
11th August 2010
An Ireland based social media and online PR company, Simply Zesty, has released some interesting details about the use of the social media in the U.K. More »
Social Media In The Curriculum
9th August 2010
Social media has become such an important part of daily life for millions of users that several reputed business schools are introducing courses on social media in their MBA curriculum. More »
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