Google Plus, the social side of Google has recently opened up for business accounts. The new feature, known (unsurprisingly) as Google+ Pages, went live on Monday and the verdict on them is not very encouraging so far.
Yahoo! recently overhauled the Yahoo! Image Search Preview page, with the intention of making it more interesting and user friendly for their clients. The result is a more modern feature that looks like a “Web 2.0” image gallery.
Yahoo! Search Marketing has announced the addition of video ads, image ads and custom links within search ads on their search results pages. The service, called Rich Ads, is currently available to a few of their advertisers.
Google seems to be capitalising on its results pages real estate by now showing two video listings side-by-side in the space normally occupied by a single search result.
A study conducted by Jupiter Research in April 2008, proves quite conclusively that the number of users who looked at only the first few results or the first page of search engine results increased between 2002 and 2008, while those looking at the second, third or further pages reduced in number.
Yahoo! India has launched a new feature last week known as ‘Glue’ pages. They are special pages with attached visual inputs alongside the regular search results, that show up for specific types of searches.