Seo News
Will Google Search Look Like Digg Once Users Vote On SERPs?
24th July 2008
Google has been bucket testing a new interface on some randomly selected users. Recently a screen shot of the new interface along with a video showing the new search features was screened. This interface has a very Digg-like look and feel. More »
Google Keyword Estimator Shows Real Search Volumes
15th July 2008
Last week the Google AdWords keyword tool started showing approximate search volumes. AdWords advertisers and everyone else in the world can now see the approximate number of search queries carried out on Google for any keyword. More »
Google Improves Indexing And Crawling Of Flash Files
11th July 2008
For some time now, Google has been working to improve the indexing of Flash files. They have now released some information about the new algorithm they have developed by integrating Adobe’s Flash Player Technology for this purpose. More »
Google Plays Second Fiddle To CNN
20th June 2008
A year ago the news network CNN, launched a comprehensive news site, CNN.com. It has now come to light that in just one year, they have beaten the search market leader, where news is concerned. This information was revealed during a survey, which was conducted by Google’s subsidiary DoubleClick. More »
Google Remains Undisputed Market Leader
10th June 2008
A report released by comScore, this weeks found flthat Google has retained its position as the leader among search engines in the UK. More »
Search And Give To Charity Through Microsoft
6th June 2008
Last year, Microsoft launched a programme through which money would be donated to certain charities for every search conducted through their search engine. The project was a great success, in that over $250,000 were donated to over 20,000 charitable organizations. More »
First Page Listings On Google Even More Important
2nd June 2008
A study conducted by Jupiter Research in April 2008, proves quite conclusively that the number of users who looked at only the first few results or the first page of search engine results increased between 2002 and 2008, while those looking at the second, third or further pages reduced in number. More »
Microsoft Search Offers Cash For Search, Again
23rd May 2008
Microsoft has decided to leave no stone unturned in the race to improve its position in the search marketing field. During the company’s annual digital ad conference, on Wednesday, it was announced that Microsoft would pay cash to U.S.-based customers for shopping on the new Live Search Cashback site. More »
Yahoo! Glue Mimics Ask Universal Search
12th May 2008
Yahoo! India has launched a new feature last week known as ‘Glue’ pages. They are special pages with attached visual inputs alongside the regular search results, that show up for specific types of searches. More »
Carrefour Banned On Google China
2nd May 2008
During the Olympic torch relay in France, a wheelchair-bound Chinese participant was attacked by pro-Tibet protesters. To add insult to injury, France has granted honorary citizenship to the Dalai Lama, who is the head of the Tibetan Buddhists, who have been agitating against the Chinese Government. These events have apparently not gone down well with both, the Chinese public and government. More »
Google Announces VisualRank For Image Search
1st May 2008
Google researchers, Shumeet Baluja and Yushi Jing, presented a paper titled ‘PageRank for product image search’ at the international World Wide Web Conference held in Beijing last week. They say that their new technology will help improve image search results, and these results will be more relevant to customer needs. More »
Google To Sell Performics Search Marketing
4th April 2008
After receiving regulatory approval of their acquisition of DoubleClick, the policy makers at Google have been trying to reorganize the functioning of the company to achieve maximum productivity, while at the same time offering quality services to their clients. More »
Ask.com Concedes Defeat, Realigns To Target Women
6th March 2008
In what seems to be more of a cruel joke than a factual statement, the Associated Press reported yesterday that Ask.com was laying off 40 employees and realigning itself as a women’s site. More »
Yahoo! Open Search Brings New Meaning To Universal Search
26th February 2008
Having realised that they cannot compete with Google on the basis of algorithmic quality any more, Yahoo! have adopted a new approach to search – openness. Yahoo! Open Search was officially announced yesterday. More »
False Reports About Yahoo! Blocking Googlebot On del.icio.us
21st February 2008
A recent post on web developer Colin Cochrane’s that got more attention than it deserved on Sphinn and the SitePro newsletter mistakenly claims that Yahoo! has decided to play hardball with the competition. More »
Google Searches Become More Focused
7th February 2008
Google Analytics evangelist, Avinash Kaushik recently organized a ‘by invitation-only’ event at Google’s Atlanta office. Brian Ussery of Beu Blog reports that towards the end of the meeting Kaushik gave a presentation based on some facts and figures to the participants. More »
Google Stirs Up Yet Another Linking Debate
31st January 2008
It has been widely believed so far that links from a .edu domain are worth more in Google’s eyes than links from .com, .net and .org etc. domains. However, John Mueller, a Webmaster Trends Analyst from Google Europe indicated that this might not actually be the case. More »
Yahoo! To Downsize Employees And Egos
30th January 2008
No one’s favourite search engine, Yahoo! announced its third quarter results on Wednesday, along with official notice that they will be laying off 1,000 employees. The road ahead is definitely rocky for the once-darling of the Internet economy. More »
Del.icio.us Flavours Yahoo! Search Results
24th January 2008
Yahoo! has just started testing the efficacy of integrating bookmarks and tags generated by its subsidiary, del.icio.us in the organic listings on search results pages. More »
Influence Of Search On Brand Affinity
27th December 2007
Google recently commissioned search engine market research firm Enquiro to carry out an online survey & eye tracking study to test the effect brand placements in search results have on brand affinity in the minds of consumers. The study carried out on 2,722 subjects aged 25+ found that placement in the top Sponsored and Organic results can drive up brand affinity by as much as 16 percent. More »
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