Search Engine Marketing News
Google-Yahoo! Deal Upsets Advertisers
10th September 2008
The Google-Yahoo! partnership, which was announced in June, does not seem to be finding favour with advertisers. Though advertisers have refrained from speaking out against the deal individually, they do not seem to be for it as a whole. More »
Google AdWords Scraps Minimum Bid Requirement
27th August 2008
Google is introducing changes to the Quality Score metric used to determine the position of AdWords ads. The new system will calculate Quality Score live, at the time of the search query, replace minimum bid requirements with ‘first page bids’ and will no longer mark keywords as ‘inactive for search’. More »
What Is Google’s Insights For Search Good For?
13th August 2008
After the success of Google Trends, the search giant has now launched a new tool, called ‘Google Insights For Search‘. This tool is similar to Trends, but shows rising searches in relation to other terms, geographic location and time periods. More »
Google’s DoubleClick To Provide Ads For Microsoft Silverlight
7th August 2008
DoubleClick has announced that they are now ready with the technology to serve video ads into Microsoft Silverlight 2 video environments. This move will help their clients to better monetise their advertising inventory, by delivering the content directly to online videos, and mobile channels. More »
Microsoft Resumes Talks With AOL
21st July 2008
The Wall Street Journal reported last week that Microsoft and AOL have resumed discussions with each other, to try and come to a mutually beneficial agreement on a search-related deal. More »
AdWords Combines Keyword And Placement Targeting
18th July 2008
Google announced changes to their AdWords platform yesterday. A new advanced content network option has been added to all advertiser accounts that allows advertisers to target both keywords and site placements within the same campaign and ad group. More »
Google Keyword Estimator Shows Real Search Volumes
15th July 2008
Last week the Google AdWords keyword tool started showing approximate search volumes. AdWords advertisers and everyone else in the world can now see the approximate number of search queries carried out on Google for any keyword. More »
Top Executives Quitting Yahoo!
30th June 2008
In the last few weeks, several of Yahoo!’s top executives have handed in their papers and are moving on to other jobs. More »
Microsoft Stops Shopping For Acquisitions. Or Have They?
26th June 2008
The Seattle Post Intelligencer reported earlier this week that over the last one year, Microsoft has added about 11,200 employees to its payroll. Most of these have been the result of the several takeovers they have conducted in the past year or so, in their effort to improve their position in the search market. More »
Live Search Cashback Now On eBay
24th June 2008
Only last month Microsoft Live Search had announced “cashback” programme for its customers. They have now tied up with eBay to offer this facility to their customers. More »
Google Consolidates Deal With Yahoo!
16th June 2008
In its attempt to ward off Microsoft, Yahoo! had run a beta test with Google in April this year, wherein, Yahoo! ran Google AdSense for Search ads alongside Yahoo! Search results. More »
Microsoft Enhances Mobile Advertising Offering
29th May 2008
Microsoft is enhancing its mobile advertising platform at long last. An announcement to this effect was made last week, at the online advertising leadership forum, advance08. More »
Yahoo! Board Threatened As Icahn Supporters Rally
27th May 2008
Carl Icahn’s battle to replace the board of directors at Yahoo! has gained momentum. There are many people who support his stance on the Microsoft takeover. These supporters are now rallying behind him and buying shares of Yahoo! More »
Microsoft Search Offers Cash For Search, Again
23rd May 2008
Microsoft has decided to leave no stone unturned in the race to improve its position in the search marketing field. During the company’s annual digital ad conference, on Wednesday, it was announced that Microsoft would pay cash to U.S.-based customers for shopping on the new Live Search Cashback site. More »
Yahoo! Board of Directors Under Fire
16th May 2008
Yahoo! may have won the battle but not the war. Barely have the board of directors at Yahoo! breathed easy, after Microsoft withdrew its offer to buy over the company and decided against a hostile takeover, when they have to face the wrath of some very angry investors, who believe Yahoo! should have accepted Microsoft’s offer. More »
Yahoo! Changes Policy On Gambling Ads
14th May 2008
Yahoo! Search Marketing has sent an email to its advertisers in the U.K. advising them about a change in Yahoo! policy with regards to gambling ads. More »
Yahoo! Glue Mimics Ask Universal Search
12th May 2008
Yahoo! India has launched a new feature last week known as ‘Glue’ pages. They are special pages with attached visual inputs alongside the regular search results, that show up for specific types of searches. More »
Minimum Bids Fluidised On Yahoo! Search Marketing
23rd April 2008
Yahoo! Search Marketing has changed the rules of their game again. Until last week the minimum bid for sponsored search keywords was a fixed $.10. Now Yahoo! has decided to remove this fixed minimum bid. Over the next few days they will induct new minimum bids for keywords. More »
Google Launches New Conversion Tracking Tool
11th April 2008
AdWords conversion tracking has been updated for the first time in years. The new system allows advertisers to classify conversion actions and track them separately. More »
Yahoo! Makes Big Claims About Transforming Ad Industry
10th April 2008
While the online ad industry is growing in leaps and bounds, the actual procedure for advertising tends to function in complicated and haphazard manners on most platforms, so that a lot of time and energy is spent on the buying and selling ads, testing ads, booking placements and finding the right audience.
Yahoo! recently announced that they have been working hard on this aspect of advertising and will shortly come out with a new format called AMP! (Advertising Management Platform) They believe that AMP! Will revolutionize the way the ad industry functions, and make it much simpler to advertise while saving a lot of time and effort. More »
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