Search Engine Marketing News
AdWords Agency Qualification Changes
27th April 2010
Google has just announced some changes in the requirements to qualify as an approved advertising agency on the Google AdWords platform. More »
Organic v Paid Search: Which Is More Likely To Convert?
13th April 2010
Recent research from sources such as comScore and Nielsen indicates, in a fairly decisive manner, that visits to a website that convert are more likely to come through a paid or sponsored link rather than from an organic or algorithmic link. More »
Labour MP Urges Voters To Commit Click Fraud
12th April 2010
With the general elections in the U.K. to be held shortly, all the major political parties are making all efforts to reach out to online audiences. Some (perhaps all) politicians, though, don’t seem to mind playing dirty in an attempt to thwart their opponents’ efforts. More »
Dwell Time To Measure Digital Branding
10th March 2010
A recent white paper from Microsoft Advertising discusses how the growth of digital as a branding channel is prompting the need for advertisers to know how effective their ad campaigns have been. Dwell Time is proposed as a measure of the effectiveness of digital branding. More »
Introducing The Yahoo! And Microsoft Search Alliance
22nd February 2010
Yahoo! and Microsoft, who have been in talks regarding a search alliance for some time now, have recently received regulatory clearance for the same. More »
Google Facilitates Searches For AdWords Professionals
7th January 2010
Clients looking for Google AdWords management services no longer need to rely on third-party websites and Google search results to fnd suitable professionals and agencies. More »
Google Doesn’t Practice What They Preach For Open Source
24th December 2009
Just this week Google’s V.P. of Product Management Jonathan Rosenberg published a memo declaring that Google is an open source company. An insightful article on the Silicon Alley Insider points out how all Google’s talk about opennes is really just “empty posturing”. More »
Google Launches Product Listing Ads
17th November 2009
The latest ad format to be added to Google AdWords is called a Product Listing Ad. This new ad type will be of particular use to online retailers who have a Google Merchant Center account. More »
View-through Conversion Tracking On Google Network
6th October 2009
AdWords advertisers can now measure real conversion rates for display ad campaigns on the Google Content Network through a new feature called View-through Conversion Reporting. More »
Is Search Traffic Not Always The Best?
17th September 2009
According to a report released recently by HubSpot, search is no longer necessarily the best source of traffic for online marketers. More »
AdWords Introduces Spreadsheet Editing
1st September 2009
Yahoo! has allowed advertisers to submit changes to their accounts via a spreadsheet for over 3 years. Microsoft adCenter has also allowed simple bulk edits and spreadsheet uploads from the start. Google (sort of) caught up and has now made it easier for their clients to make changes to their AdWords accounts. More »
Yahoo! Tests New Search Interface
28th August 2009
Now that both the leading search engines Google and Microsoft have made innovations to the way their search results are presented, it was only a matter of time before Yahoo! did the same thing. More »
Twitter Slaps SEOs With Nofollow On All Links
26th August 2009
A year ago, Twitter was known to only a handful of people who were all search and social media marketing enthusiasts. These search and social media professionals saw the potential in Twitter and promoted it on their blogs, in their emails and in a lot of their communications. Twitter has repaid the favour by treating all users as spammers and slapped rel=”nofollow” attributes onto all external links. More »
PPC Click Fraud Drops
11th August 2009
Data recently released by Click Forensics reveals that click fraud has reduced in the second quarter of 2009. More »
Google AdWords Launches Bid Simulator Feature
30th July 2009
Google AdWords is now rolling out a new feature called Bid Simulator, which shows advertisers what sort of click volume they might expect at various cost per click bid amounts. More »
Microsoft-Yahoo! Finally Strike A Deal
29th July 2009
Microsoft and Yahoo! have been in talks with each other for a possible partnership for ages now, but they have finally reached a mutually acceptable agreement. More »
Bing Drives SEM Expenditure On Microsoft adCenter
28th July 2009
Early indicators show that Microsoft’s new decision engine ‘Bing’ is indeed helping Microsoft to establish a better position in the Search Engine Market. More »
Google AdWords Driving Export Business
23rd July 2009
Google is driving AdWords advertising revenues by exploring some decidedly different markets. Last week we noted that they were offering Google Webmaster Tools users in France 100 € free credit on AdWords. This week they’re emailing small and medium enterprises offering advice on entering the export market. More »
AdWords UK Stops Accepting Switch Cards
9th July 2009
In a rather inexplicable move, Google UK has sent out an email to AdWords advertisers that they will stop accepting payments via Switch cards. More »
Bing! Microsoft Might Have A Winner
4th June 2009
After the recent launch of Microsoft Bing last week, the initial reviews for this new ‘decision engine did not seem to be very encouraging. Now, however, only a few days later, the situation seems to be changing. More »
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