Search Engine Marketing News
Google Ads Include ‘Trusted Stores’ Badge
25th April 2012
Google launched the ‘Trusted Stores’ programme about six months ago to help shoppers identify trusted online retailers. They are now testing this service as a means of indicating quality on search results by including the ‘Trusted Stores’ badge on paid search ads.
Bing Overtakes Yahoo! Search Share
10th February 2012
comScore has released the search share figures for the month of January 2012 for the U.S. market. According to their analysis, Bing has now taken a lead over Yahoo! in the search share. More »
Online Search Ads Drive 6x Retail Sales
25th January 2012
A recent study has found that online search ads drive not only online sales but offline sales as well. More »
Google Hosts First Engage Event For Agencies In London
28th November 2011
On Friday, 25th November, Google organised the first ever Engage event for agencies in the UK. Their objective for this event was to help agencies help small businesses advertise online. This post summarises key topics covered at the event. More »
Halloween Drives Online Costume Searches In UK
12th October 2011
Every year, around September, searches for ‘costumes’ and related keywords start spiking, not just in the USA but also in England and the rest of the UK. This is, of course, due to Halloween, which is celebrated more and more popularly in the UK on the 31st of October. More »
Marijuana Companies To Advertise Online
1st September 2011
To date, most search engines and ad networks have banned advertising Marijuana and any other narcotics. Now, for the first time, a search company based in San Francisco will allow the advertising of marijuana online. More »
Bing Testing Ads Within Organic Search Results
25th July 2011
Bing is testing a new format of advertising inter-mingled with their organic search results. This could have serious implications in the search market across the board. More »
Schema.org Unites Three Search Giants
6th June 2011
The three major search engines, Google, Bing and Yahoo! have decided to come together for a common purpose. They have jointly introduced a collection of HTML tags called schemas, which will help webmasters to markup HTML pages in order to improve their website optimisation. More »
Google Introduces Targeting By Topic On Display Network
30th March 2011
Advertisers on Google Adwords, have been using contextual ad placement targeting for a long time now. Google has now added a new way for them to do so. More »
Google Fights Self-Promo Claims By Harvard Professor
24th January 2011
2011 has started with Google having to face multiple attacks of self promotion and invasion of privacy from a number of fronts. Claims of bias in Google’s organic search results have risen time and again. The latest one comes from Harvard University. More »
Yahoo! Considers Facebook A Bigger Threat Than Google
8th December 2010
While Yahoo! and Google have been known competitors for several years, Yahoo! CEO Carol Bartz has made a fairly startling comment recently. More »
Yahoo! Clues Point To Anti-Gay Bias?
25th November 2010
Yahoo! has recently launched a new keyword and search comparison tool called Yahoo! Clues. This tool allows search marketers to study patterns followed by users while conducting a search. It also gives information about what terms were searched just before and after a particular keyword. The tool however, has made some glaring omissions. More »
Google Abandons Agency Support
23rd November 2010
Google AdWords’ Dublin support team sent out an email to their agency partners, yesterday, stating that dedicated account management support for agencies will be stopped in the new year. More »
Display Ads On Google Image Search
19th November 2010
Why this wasn’t done earlier is anyone’s guess, but Google has finally introduced Display Ads on the Google Image Search service on a trial basis. More »
Microsoft And Yahoo! Search Allies In UK
5th November 2010
The Microsoft and Yahoo! Search alliance which has taken off in the U.S. and Canada is now preparing to make its way over to Europe. More »
Tracking Call Metrics On AdWords
4th November 2010
Ad agencies have long believed that AdWords not only helps drive online sales, but also sales and lead generation over the phone. Google has finally released a feature that will help advertising agencies to prove this. More »
Tracking User Interaction With Search Results
1st September 2010
Results of a recent eye-tracking study conducted at the Pompeu Fabra University in Barcelona sheds light on interesting user behavior on a universal search results page. More »
Yahoo! Search Now Powered By Bing
26th August 2010
The Microsoft – Yahoo! Search deal has finally reached the stage of implementation. More »
Quasi-CPA Bidding From Google AdWords
17th August 2010
Google has introduced a new tool, known as Enhanced CPC, which will help AdWords advertisers who don’t qualify for full CPA bidding to get better ROI by reducing the cost per conversion on their advertising campaigns. More »
AOL Shopping For New Search Partner
9th June 2010
Rumours have been doing the rounds regarding a possible deal between AOL and Microsoft. AOL’s Chief Executive, Tim Armstrong, has said that the company is in talks for a new search deal. Their current deal with Google is due to end shortly. More »
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