Roi News

UK Search Spend Up 19%

20th January 2012

Search spend in has increased year-on-year by 14% in the USA and 19% in the UK, according to a new report on the state of digital marketing. More »

Google AdWords Conversion Tracking Fails On Mobile

17th January 2008

Google AdWords conversion tracking uses JavaScript and HTML code that is placed by advertisers on their website’s conversion (customer acquisition) page, to track which user clicks have resulted in a conversion. This data is then reported back to the advertiser in the form of the number of conversions per keyword. This system fails on mobile devices and gives incorrect data. More »

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