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Chinese Mobile Ad Industry Thriving
8th September 2008
China’s mobile ad industry has taken a huge leap forward in the first half of 2008. The nation’s leading mobile advertising company, Madhouse, Inc., has reportedly served over 2.3 billion mobile ad impressions in the first half of this year, which is already about 5 times the total number of mobile ads served in the entire previous year. More »
Content Owners Make Money On YouTube With Video ID
2nd September 2008
Towards the end of 2007, Google had launched a new means for content owners to track unauthorized videos on YouTube. This new product called Video ID, puts content owners in a position to control the use of their content, by means of the latest technology now available. More »
Google AdWords Scraps Minimum Bid Requirement
27th August 2008
Google is introducing changes to the Quality Score metric used to determine the position of AdWords ads. The new system will calculate Quality Score live, at the time of the search query, replace minimum bid requirements with ‘first page bids’ and will no longer mark keywords as ‘inactive for search’. More »
Intel + Yahoo! Innovate With Interactive TV
21st August 2008
There is some good news, for those who cannot decide between watching their favorite TV program and surfing the World Wide Web. Connected TV, from Yahoo! enables users to access the Web on their television sets, while also continuing to watch their favorite TV show. More »
What Is Google’s Insights For Search Good For?
13th August 2008
After the success of Google Trends, the search giant has now launched a new tool, called ‘Google Insights For Search‘. This tool is similar to Trends, but shows rising searches in relation to other terms, geographic location and time periods. More »
AdWords Combines Keyword And Placement Targeting
18th July 2008
Google announced changes to their AdWords platform yesterday. A new advanced content network option has been added to all advertiser accounts that allows advertisers to target both keywords and site placements within the same campaign and ad group. More »
Russian Online Ad Market Expected To Sky Rocket
1st July 2008
Sources at Google believe, that Russia has a vast untapped potential, as an online ad market. They hope to be able to tap that potential in the near future. More »
Google Consolidates Deal With Yahoo!
16th June 2008
In its attempt to ward off Microsoft, Yahoo! had run a beta test with Google in April this year, wherein, Yahoo! ran Google AdSense for Search ads alongside Yahoo! Search results. More »
First Page Listings On Google Even More Important
2nd June 2008
A study conducted by Jupiter Research in April 2008, proves quite conclusively that the number of users who looked at only the first few results or the first page of search engine results increased between 2002 and 2008, while those looking at the second, third or further pages reduced in number. More »
Microsoft Enhances Mobile Advertising Offering
29th May 2008
Microsoft is enhancing its mobile advertising platform at long last. An announcement to this effect was made last week, at the online advertising leadership forum, advance08. More »
Yahoo! Board Threatened As Icahn Supporters Rally
27th May 2008
Carl Icahn’s battle to replace the board of directors at Yahoo! has gained momentum. There are many people who support his stance on the Microsoft takeover. These supporters are now rallying behind him and buying shares of Yahoo! More »
Microsoft Reopens Talks With Yahoo!
20th May 2008
On Sunday 18 May 2008, two weeks after withdrawal of its offer to Yahoo!, Microsoft has issued a statement, regarding its continued efforts to improve their online services and advertising business. More »
Yahoo! Board of Directors Under Fire
16th May 2008
Yahoo! may have won the battle but not the war. Barely have the board of directors at Yahoo! breathed easy, after Microsoft withdrew its offer to buy over the company and decided against a hostile takeover, when they have to face the wrath of some very angry investors, who believe Yahoo! should have accepted Microsoft’s offer. More »
Yahoo! Changes Policy On Gambling Ads
14th May 2008
Yahoo! Search Marketing has sent an email to its advertisers in the U.K. advising them about a change in Yahoo! policy with regards to gambling ads. More »
Google TV Ads Now Available To All US Advertisers
7th May 2008
Google has been running a test program to air ads on TV since June 2007. They have now officially launched this service across the United States. Products and services can now be advertised on television directly through AdWords accounts. More »
Minimum Bids Fluidised On Yahoo! Search Marketing
23rd April 2008
Yahoo! Search Marketing has changed the rules of their game again. Until last week the minimum bid for sponsored search keywords was a fixed $.10. Now Yahoo! has decided to remove this fixed minimum bid. Over the next few days they will induct new minimum bids for keywords. More »
Twitter Testing Ads Within Streams?
17th April 2008
Users of Twitter have revealed to TechCrunch that they have come across ads displayed within the twitter feeds during this past week, just after some breaks were reported in the continuity of their services. More »
Google Launches New Conversion Tracking Tool
11th April 2008
AdWords conversion tracking has been updated for the first time in years. The new system allows advertisers to classify conversion actions and track them separately. More »
Yahoo! Makes Big Claims About Transforming Ad Industry
10th April 2008
While the online ad industry is growing in leaps and bounds, the actual procedure for advertising tends to function in complicated and haphazard manners on most platforms, so that a lot of time and energy is spent on the buying and selling ads, testing ads, booking placements and finding the right audience.
Yahoo! recently announced that they have been working hard on this aspect of advertising and will shortly come out with a new format called AMP! (Advertising Management Platform) They believe that AMP! Will revolutionize the way the ad industry functions, and make it much simpler to advertise while saving a lot of time and effort. More »
Yahoo! Sharpens Its Claws To Fight Click Fraud
7th April 2008
Click fraud has long been one of the major problems that advertisers using pay per click platforms have to deal with. Yahoo! Search Marketing has decided to do “whatever” they can to protect their advertisers from click fraud. More »
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