Ppc News
Online Search Ads Drive 6x Retail Sales
25th January 2012
A recent study has found that online search ads drive not only online sales but offline sales as well. More »
UK Search Spend Up 19%
20th January 2012
Search spend in has increased year-on-year by 14% in the USA and 19% in the UK, according to a new report on the state of digital marketing. More »
Microsoft And Yahoo! Search Alliance Creeps Forward In UK
16th January 2012
The Microsoft – Yahoo! search alliance has been functional in the U.S. for some time, and they now intend to expand ad testing to Europe as well. More »
Google Hosts First Engage Event For Agencies In London
28th November 2011
On Friday, 25th November, Google organised the first ever Engage event for agencies in the UK. Their objective for this event was to help agencies help small businesses advertise online. This post summarises key topics covered at the event. More »
YouTube Promoted Video Pricing Changes
20th May 2011
A growing number of advertisers are using promoted videos as a means of driving traffic to video content on YouTube. So far ,this feature was charged on a Cost-Per-Click (CPC) basis, but soon these ads will be charged on a Cost-Per-View (CPV) basis.
Google Introduces Targeting By Topic On Display Network
30th March 2011
Advertisers on Google Adwords, have been using contextual ad placement targeting for a long time now. Google has now added a new way for them to do so. More »
Google Website Optimiser Vulnerability Opens Sites To Hackers
10th December 2010
Users of Google Website Optimiser were sent an email this week from the Google engineering team regarding a serious security issue in Website Optimiser. More »
Tracking Call Metrics On AdWords
4th November 2010
Ad agencies have long believed that AdWords not only helps drive online sales, but also sales and lead generation over the phone. Google has finally released a feature that will help advertising agencies to prove this. More »
Advancing Google Place Search
2nd November 2010
A new search feature called Place Search was introduced by Google last week. After a rather unobtrusive start, local search is now looking like it might drastically change the presentation of results for organic search. Is this being done at the expense of other search services? More »
Mobile Search – An Opportunity For SMEs
20th October 2010
Reports released by Econsultancy for the second and third quarter of 2010 show that Google has clearly overtaken Bing as far as mobile search is concerned. SMEs were found to be most likely to benefit from developments in mobile search. More »
Google Discloses Revenue Breakdown
18th October 2010
For the first time ever, Google has provided a breakdown of the revenue generated by various sections of their business. More »
Google Provides Instant Search Results
9th September 2010
A super-fast new search interface on Google.com, known as Google Instant, has set the Internet abuzz. While the idea seems cool, many are worried about the ramifications of throwing so much information at users. More »
AdWords Do Not Infringe Trademark Law – EU
20th July 2010
The keywords used by some companies to advertise on Google AdWords have led to a controversy regarding trademark laws. More »
3-Word Queries Send Most Traffic
30th June 2010
Online ad network, Chitika, conducted a study to find out the ideal number of words in a search query to drive the most traffic. More »
Yahoo! Reports Changes In Search Behaviour
7th May 2010
A white paper released by scientists from Yahoo! Labs sheds light on the changes in search user behaviour. More »
Google Mobile Updates Search, Latitude
6th May 2010
Following the updates made to the Google Web search results interface, Google has also updated the mobile search results pages. More »
AdWords Agency Qualification Changes
27th April 2010
Google has just announced some changes in the requirements to qualify as an approved advertising agency on the Google AdWords platform. More »
Organic v Paid Search: Which Is More Likely To Convert?
13th April 2010
Recent research from sources such as comScore and Nielsen indicates, in a fairly decisive manner, that visits to a website that convert are more likely to come through a paid or sponsored link rather than from an organic or algorithmic link. More »
Labour MP Urges Voters To Commit Click Fraud
12th April 2010
With the general elections in the U.K. to be held shortly, all the major political parties are making all efforts to reach out to online audiences. Some (perhaps all) politicians, though, don’t seem to mind playing dirty in an attempt to thwart their opponents’ efforts. More »
Google AdWords Launches Remarketing
26th March 2010
Google has announced that they have opened up availability of a new feature called remarketing, which was previously being tested by a limited group of advertisers. More »
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