Pay Per Click News
Russian Online Ad Market Expected To Sky Rocket
1st July 2008
Sources at Google believe, that Russia has a vast untapped potential, as an online ad market. They hope to be able to tap that potential in the near future. More »
Google Consolidates Deal With Yahoo!
16th June 2008
In its attempt to ward off Microsoft, Yahoo! had run a beta test with Google in April this year, wherein, Yahoo! ran Google AdSense for Search ads alongside Yahoo! Search results. More »
Yahoo! Actions Not In The Best Interest Of Shareholders
4th June 2008
The executives at Yahoo Inc. obviously believe in the saying ‘there are no permanent friends and no permanent enemies.’
It is well known that Yahoo! ran tests with arch rivals Google, to show AdWords advertising on Yahoo! Search. What is not so well known, however, is their opinion on the same subject. More »
Yahoo! Board Threatened As Icahn Supporters Rally
27th May 2008
Carl Icahn’s battle to replace the board of directors at Yahoo! has gained momentum. There are many people who support his stance on the Microsoft takeover. These supporters are now rallying behind him and buying shares of Yahoo! More »
Yahoo! Board of Directors Under Fire
16th May 2008
Yahoo! may have won the battle but not the war. Barely have the board of directors at Yahoo! breathed easy, after Microsoft withdrew its offer to buy over the company and decided against a hostile takeover, when they have to face the wrath of some very angry investors, who believe Yahoo! should have accepted Microsoft’s offer. More »
Yahoo! Changes Policy On Gambling Ads
14th May 2008
Yahoo! Search Marketing has sent an email to its advertisers in the U.K. advising them about a change in Yahoo! policy with regards to gambling ads. More »
Minimum Bids Fluidised On Yahoo! Search Marketing
23rd April 2008
Yahoo! Search Marketing has changed the rules of their game again. Until last week the minimum bid for sponsored search keywords was a fixed $.10. Now Yahoo! has decided to remove this fixed minimum bid. Over the next few days they will induct new minimum bids for keywords. More »
Acts Of Desperation: Potential Google – Yahoo! Deal
18th April 2008
The Wall Street Journal reported yesterday that Yahoo! and Google are in talks to moved a step further, with regards to their search advertising deal. The 2-week test where Yahoo! Search results showed Google AdSense ads is supposedly looking so encouraging that both companies are already talking about extending the deal. More »
Google Launches New Conversion Tracking Tool
11th April 2008
AdWords conversion tracking has been updated for the first time in years. The new system allows advertisers to classify conversion actions and track them separately. More »
Yahoo! Makes Big Claims About Transforming Ad Industry
10th April 2008
While the online ad industry is growing in leaps and bounds, the actual procedure for advertising tends to function in complicated and haphazard manners on most platforms, so that a lot of time and energy is spent on the buying and selling ads, testing ads, booking placements and finding the right audience.
Yahoo! recently announced that they have been working hard on this aspect of advertising and will shortly come out with a new format called AMP! (Advertising Management Platform) They believe that AMP! Will revolutionize the way the ad industry functions, and make it much simpler to advertise while saving a lot of time and effort. More »
Yahoo! Sharpens Its Claws To Fight Click Fraud
7th April 2008
Click fraud has long been one of the major problems that advertisers using pay per click platforms have to deal with. Yahoo! Search Marketing has decided to do “whatever” they can to protect their advertisers from click fraud. More »
Video Ads Being Tested On Google Search Results Pages
19th February 2008
Google are trying to find ways to capitalise on the growing accpetance of multiple media formats in a single search results page and to bring back attention to sponsored links, which may have been lost partly due to the increased use of universal search. More »
Bad News For Display Advertising
15th February 2008
Advertisers working with a pay per click platform will not be pleased to hear the most recent findings from a recent study done by comScore, Starcom Media, and Tacoda. The study has found that about half of all clicks generated on display ads are generated by only 6 percent of Web Surfers. More »
Google AdWords Conversion Tracking Fails On Mobile
17th January 2008
Google AdWords conversion tracking uses JavaScript and HTML code that is placed by advertisers on their website’s conversion (customer acquisition) page, to track which user clicks have resulted in a conversion. This data is then reported back to the advertiser in the form of the number of conversions per keyword. This system fails on mobile devices and gives incorrect data. More »
Microsoft Launches New Search Marketing Tools
11th December 2007
When it comes to the game of search marketing, it can be easily said that Microsoft is positioned behind Google and Yahoo. However Microsoft now wants to lessen this gap with the launch of three new tools, namely the adCenter Add-in for Excel, adExcellence and the new Webmaster Center. More »
Microsoft Launches Content Ads In The USA
21st August 2007
Microsoft have announced that they will make content ads available to all US advertisers on adCenter from August 29. This will not only dramatically increase advertiser reach but will also open up high-quality inventory on their premium content pages, which was previously only available to large advertisers via the MSN ad sales network. More »
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