Pay Per Click News
UK Search Spend Up 19%
20th January 2012
Search spend in has increased year-on-year by 14% in the USA and 19% in the UK, according to a new report on the state of digital marketing. More »
Microsoft And Yahoo! Search Alliance Creeps Forward In UK
16th January 2012
The Microsoft – Yahoo! search alliance has been functional in the U.S. for some time, and they now intend to expand ad testing to Europe as well. More »
Google Introduces Targeting By Topic On Display Network
30th March 2011
Advertisers on Google Adwords, have been using contextual ad placement targeting for a long time now. Google has now added a new way for them to do so. More »
Google Website Optimiser Vulnerability Opens Sites To Hackers
10th December 2010
Users of Google Website Optimiser were sent an email this week from the Google engineering team regarding a serious security issue in Website Optimiser. More »
Google Abandons Agency Support
23rd November 2010
Google AdWords’ Dublin support team sent out an email to their agency partners, yesterday, stating that dedicated account management support for agencies will be stopped in the new year. More »
Microsoft And Yahoo! Search Allies In UK
5th November 2010
The Microsoft and Yahoo! Search alliance which has taken off in the U.S. and Canada is now preparing to make its way over to Europe. More »
Quasi-CPA Bidding From Google AdWords
17th August 2010
Google has introduced a new tool, known as Enhanced CPC, which will help AdWords advertisers who don’t qualify for full CPA bidding to get better ROI by reducing the cost per conversion on their advertising campaigns. More »
Skype Launches Click To Call Ads
3rd August 2010
Skype has recently introduced a new service which will help advertisers to gain more customers. More »
AdWords Do Not Infringe Trademark Law – EU
20th July 2010
The keywords used by some companies to advertise on Google AdWords have led to a controversy regarding trademark laws. More »
BP Invests In Google AdWords To Protect Brand Reputation
10th June 2010
Following the recent oil spill that occurred in the Gulf Of Mexico, BP, the company responsible for the disaster, has been working hard not only to clear up the mess created, but also to save face. More »
Yahoo! Reports Changes In Search Behaviour
7th May 2010
A white paper released by scientists from Yahoo! Labs sheds light on the changes in search user behaviour. More »
AdWords Agency Qualification Changes
27th April 2010
Google has just announced some changes in the requirements to qualify as an approved advertising agency on the Google AdWords platform. More »
Google AdWords Launches Remarketing
26th March 2010
Google has announced that they have opened up availability of a new feature called remarketing, which was previously being tested by a limited group of advertisers. More »
Introducing The Yahoo! And Microsoft Search Alliance
22nd February 2010
Yahoo! and Microsoft, who have been in talks regarding a search alliance for some time now, have recently received regulatory clearance for the same. More »
Microsoft Users Click More
14th December 2009
Data released by advertising network Chitika should be of great interest to online marketers and advertisers. Their research revealed that Microsoft users tend to click more on ads than users of other operating systems, search engines and browsers. More »
AdSense Publishers Can Search And Review Ads
10th December 2009
Since the recent introduction of the new AdSense interface, Google has continued to improve the way the Ad Review Center works. The latest improvement allows publishers to search for ads targeting their site. More »
Google AdWords Launches Two New Ad Types
5th November 2009
Google has launched two new ad types in their AdWords service. The first is called AdWords Comparison Ads and the second is a feature called Ad Sitelinks. More »
AdWords Introduces Spreadsheet Editing
1st September 2009
Yahoo! has allowed advertisers to submit changes to their accounts via a spreadsheet for over 3 years. Microsoft adCenter has also allowed simple bulk edits and spreadsheet uploads from the start. Google (sort of) caught up and has now made it easier for their clients to make changes to their AdWords accounts. More »
PPC Click Fraud Drops
11th August 2009
Data recently released by Click Forensics reveals that click fraud has reduced in the second quarter of 2009. More »
Bing Drives SEM Expenditure On Microsoft adCenter
28th July 2009
Early indicators show that Microsoft’s new decision engine ‘Bing’ is indeed helping Microsoft to establish a better position in the Search Engine Market. More »
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