Online Advertising News

Research Confirms Online Advertising Drives Offline Sales

4th September 2009

Online advertising is no longer meant only for online marketers. More and more studies are showing that online advertising can be beneficial for offline sales as well. More »

Facebook Social Ads: Is Ignoring Privacy A Good Idea?

26th November 2007

With the launch of Social Ads, Facebook is trying to take online advertising to another level altogether. This form of marketing is based on highly targeted advertising and peer publicity. The individual choices of a user show up as ads in the news feed of all friends and acquaintances in his or her network. Trusted recommendations and referrals form the basis of this advertising strategy. More »

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