Newsfeed News

RSS Advertising Effectiveness Questionable

16th March 2010

Gawker Media recently announced their decision to truncate RSS feeds from their popular blog, Lifehacker. Their reasoning puts the effectiveness of RSS marketing in doubt. More »

News Consumers Favour Multiple Sources

5th March 2010

A joint survey conducted by the Pew Research Center’s Internet and American Life project and the Project for Excellence in Journalism studied the habits of American consumers with regard to their preferred sources for daily news. More »

Facebook Social Ads: Is Ignoring Privacy A Good Idea?

26th November 2007

With the launch of Social Ads, Facebook is trying to take online advertising to another level altogether. This form of marketing is based on highly targeted advertising and peer publicity. The individual choices of a user show up as ads in the news feed of all friends and acquaintances in his or her network. Trusted recommendations and referrals form the basis of this advertising strategy. More »

Popular Tags

ad advertising android bing blogs facebook google google adwords internet mergers and acquisitions microsoft mobile mobile advertising mobile search mobile search marketing mobile web pay per click ppc search search engine marketing seo social media social media marketing social network social news twitter uk video yahoo youtube