The Internet mobility company Novarra, has released data that clearly highlights this fact. According to Novarra, mobile page views of sites related to the X-Factor went up by 15,000 percent between September and December, and they reached a peak during the final.

Incidentally, mobile traffic and page views also peaked every Saturday and Sunday when the live weekly show and eviction were being held.

During the final, which was held on 13th December, 19 million people watched the show and 10 million votes were sent in. The mobile page views also went up by 55 percent compared to the previous week, and were the highest recorded during the entire duration of the reality show.

Mobile Web users also seemed to have clear favourites. Contrary to expectations ‘Jedward’ did not generate much traffic, and in fact the popularity of the show increased after their exit by 122 percent, and a further 85 percent the week after that.

The second highest page views, on the other hand, were recorded on Sunday 25th October when early favorite Danyl Johnson struggled to get through.

These findings could make a clearly case for the popularity of the mobile Internet. However, Novarra has not released any absolute numbers. Hence, we don’t actually know if the 15,000% mobile traffic increase they’re referring to was just a jump from 1 page view to 15,000 page views or something more significant.

According to data released by the BBC Trust, during the year-long trial of this new service, which ended in April, they reached a maximum of only 580 viewers per day.

The monthly consumption of content from BBC One, BBC Three and BBC News24 channels showed a high of only 13 minutes per month, during the trial period. The figures for usage of radio, during the trial period, though not yet publicised are said to be even lower than those for TV.

It is, however, possible that users of 3G mobile services have just not yet warmed to the idea of watching TV on their mobiles. Of the BBC’s mobile viewership 24% came from Orange and 51% from T-mobile in the month of February.

Be that as it may, it will be difficult to convince the BBC Trust, to add mobile to the list of distribution channels for its TV and radio programs. The TV channels in consideration are BBC One, Two, and Three, and BBC News 24; The radio channels are Radio 1, 2, 3, 4, 6Music, 7, Asian, and 1xtra.

The BBC, however, has stated that “the overall cost of delivering this proposal will not be significant.” This may be because they do not plan to add any new programs specially made for mobile viewing, but will reschedule existing content to better suit customer needs.

There have also been complaints, regarding the fact that this will be a free service, as the BBC is run on money paid by the tax payer, and other channels will be not be in a position to compete with BBC if they are unable to charge for their services.

Before taking any final decision on the matter, the BBC Trust has asked for viewer opinion and comments. Viewers can mail their suggestions to 3gmobileconsultation@bbc.co.uk.