Mobile Search Marketing News
Mobile Order Values Can Exceed Online Purchases
2nd February 2012
For a long time it was believed that users are less likely to make expensive purchases from their mobiles than from their desktop computers. This belief has been shown to be wrong. More »
Mobile Search Ad Spend Increases
2nd November 2011
Marketers are now spending more on advertising in the mobile search sector than in the past. A lot of this growth is driven by the growth in surfing via tablet devices. More »
Travel Queries Through Mobile On The Rise
19th May 2011
In addition to the growing popularity of the use of mobile handsets for entertainment and photography, they are also increasingly used to make enquiries regarding travel and tourism. More »
Mobile Advertising Growth Driven By Finance Industry
13th January 2011
A report released by the mobile ad network, Millenial Media, shows that mobile advertising in the United States is growing most rapidly in the financial services industry. More »
Facebook Phone Rumours About To Come True?
12th January 2011
Rumours of a Facebook branded mobile phone have resurfaced this week following the recent news that a new handset called the INQ Cloud Touch has been certified by Bluetooth. More »
Google Guns For Mobile In 2011
5th January 2011
Since mobile search has been growing at such a phenomenal rate, it is only a matter of time before mobile paid search follows suit. 2011 is predicted to be the year, for this to happen, and for once, it actually may be true. More »
Mobile Search – An Opportunity For SMEs
20th October 2010
Reports released by Econsultancy for the second and third quarter of 2010 show that Google has clearly overtaken Bing as far as mobile search is concerned. SMEs were found to be most likely to benefit from developments in mobile search. More »
Mobile Local Search To Reach 1.5 Billion Users By 2014
19th May 2010
Juniper Research predicts that mobile local search will be used by almost 1.5 billion people by 2014. More »
Turkcell Cashes In On Mobile Ads
1st March 2010
Turkey’s largest mobile operator, Turkcell, which has 36 million subscribers, has monetised services very well through mobile advertising and marketing. More »
Google Announces Nexus One
5th January 2010
Google has confirmed the launch of the Nexus One mobile phone at a press event held at their Mountain View headquarters on 5 January 2010. The phone will be available to buy and use immediately, direct from their website. More »
Top Voice-Powered Mobile Searches Of 2009
30th December 2009
Social media brands are the most popular terms searched using voice on mobile. Mobile phone “voice user interface” inventor, Vlingo, has just released a list of the 10 most popular voice-powered mobile web searches of 2009. More »
Is Mobile Marketing Heading For Trouble?
18th November 2009
Even though the number of mobile Web users has been increasing steadily over the years and marketers have pitched every year as “the year of the mobile”, mobile marketing now seems to be facing some serious hurdles. More »
Google Acquires AdMob
10th November 2009
Google announced yesterday that they have signed an agreement to acquire the mobile display advertising company AdMob. More »
Google Launches Go Mobile! Site
6th November 2009
Google AdWords recently launched a new resource to help marketers reach mobile Internet audiences more easily. This service is called Go Mobile! More »
Yahoo! Makes Search Ads Mobile
2nd October 2009
With the number of mobile web users increasing at such a great speed, it definitely makes good business sense for Internet service providers to start serving up ads on mobile phones, and that is exactly what Yahoo! has already started doing. More »
Google Shares Mobile Search Volumes For The First Time
24th September 2009
Google’s new keyword tool, currently in beta has a lot of good new features – integration with other tools, filtering options and categorisation – but the best feature is almost un-noticeable: The ability to see stats for mobile searches. More »
Mobile Websites Fail To Impress
22nd September 2009
A study of 27 prominent mobile websites, conducted by the Yankee Group has shown that most of these sites deliver results that are far from satisfactory. In fact, it was found that on a scale of 1 – 100, the average score achieved was just 52. More »
How Soon Will Mobile Search Catch Up With PC?
1st June 2009
When search services were first started on mobile phones, they were very basic, almost rudimentary in nature. However things have changed with emerging technology, and now search patterns on the latest mobile handsets are getting closer to those on PC’s. More »
China Telecom Selects mInfo For Mobile Search
25th May 2009
China Telecom was recently on the look out for a partner to provide search solutions to their subscribers. They have now announced that they have chosen Shanghai-based company, mInfo, as their partner to provide mobile search services to users all over China. More »
Mobile And Social Network Advertising Predicted To Grow
30th April 2009
According to the results of recent studies conducted by Forrester Research, mobile advertising and social network advertising are set to grow at a phenomenal rate in the USA. More »
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