Mobile Advertising News
Is Mobile Marketing Heading For Trouble?
18th November 2009
Even though the number of mobile Web users has been increasing steadily over the years and marketers have pitched every year as “the year of the mobile”, mobile marketing now seems to be facing some serious hurdles. More »
Google Acquires AdMob
10th November 2009
Google announced yesterday that they have signed an agreement to acquire the mobile display advertising company AdMob. More »
Google Launches Go Mobile! Site
6th November 2009
Google AdWords recently launched a new resource to help marketers reach mobile Internet audiences more easily. This service is called Go Mobile! More »
Google Shares Mobile Search Volumes For The First Time
24th September 2009
Google’s new keyword tool, currently in beta has a lot of good new features – integration with other tools, filtering options and categorisation – but the best feature is almost un-noticeable: The ability to see stats for mobile searches. More »
AOL Shutting Down Mobile Ad Networks
24th September 2009
If the latest buzz in the mobile industry is to be believed, AOL seems to be getting ready to shut down their mobile advertising network. More »
Advertising Within Phonecalls Highly Effective
11th September 2009
Results of a study recently conducted by campaign measurement firm, Dynamic Logic, regarding the effectiveness of in-call advertising have just been released and are looking very positive for the new ad medium. More »
AdMob Serves 100 Billionth Ad
12th August 2009
Those who have long been predicting, that mobile advertising is the next big thing, have been right all along. Mobile ad network AdMob has now served over 100 billion ads; and this is by no means the saturation point! More »
SmartPhone Market Share April 2009
5th June 2009
A report comparing the respective market share of SmartPhones by operating system, as against the market share of the mobile web and application usage during the month of April 2009 has recently been released by AdMob. More »
How Soon Will Mobile Search Catch Up With PC?
1st June 2009
When search services were first started on mobile phones, they were very basic, almost rudimentary in nature. However things have changed with emerging technology, and now search patterns on the latest mobile handsets are getting closer to those on PC’s. More »
Mobile And Social Network Advertising Predicted To Grow
30th April 2009
According to the results of recent studies conducted by Forrester Research, mobile advertising and social network advertising are set to grow at a phenomenal rate in the USA. More »
Jumptap Launches tapMatch Mobile Ad Platform
16th April 2009
A new mobile advertising service called tapMatch has just been launched by mobile ad solutions provider, Jumptap. tapMatch offers pay per click mobile advertising. More »
Microsoft Repackages QR Codes, Calls Them Tags
12th February 2009
Microsoft has launched a “new” technology in beta, with the exact same features and function as QR Codes – it allows mobile users to reach Internet websites without having to type out a URL. They are calling them ‘Tags’. More »
ROK Promotes Bluetooth Marketing
9th October 2008
ROK Entertainment Group, a global mobile entertainment company, has launched a new application that will allow advertisers to create and manage advertising campaigns using Bluetooth on their own. More »
Nokia Expands Mobile Media Network
1st October 2008
Nokia recently announced that they will expand the Nokia Media Network and will now deal with some of the heavy-weights from the European media industry. More »
Internet Advertising On The Upswing
11th September 2008
If forecasts made by various media communications companies are to be believed, the amount of money spent on internet advertising is poised to increase considerably. More »
Chinese Mobile Ad Industry Thriving
8th September 2008
China’s mobile ad industry has taken a huge leap forward in the first half of 2008. The nation’s leading mobile advertising company, Madhouse, Inc., has reportedly served over 2.3 billion mobile ad impressions in the first half of this year, which is already about 5 times the total number of mobile ads served in the entire previous year. More »
Google Tests Ads On YouTube Mobile
20th August 2008
After having successfully launched YouTube on mobile phones last January, parent company, Google, has started testing display ads on certain selected pages on YouTube mobile, in the U.S.A. and Japan. More »
Ad Labs By Nokia
2nd July 2008
Nokia Interactive, the mobile advertising arm of mobile handset giant Nokia, has launched a new business called ‘Ad Labs’ that will train the staff of advertising agencies on the intricacies of mobile advertising. More »
Mobile Ad Market In Japan Flying High
19th June 2008
The Japanese mobile advertising market is growing extremely quickly. Mobile advertising in Japan is set to cross the billion dollar mark by the end of this year itself. More »
Mobile Ad Networks To Get Integrated With DoubleClick Mobile
5th May 2008
DoubleClick Mobile, the group that offers advertising delivery systems for mobile phones, will now integrate with various other mobile ad networks including AdMob, Google AdSense for mobile content, Millenial Media’s premium MBrand network and Decktrade. More »
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