Mobile Advertising News
Mobile Search Ad Spend Up 150%
29th March 2012
As the world continues to get better connected, due to the availability of smartphones and other mobile devices such as tablets, it is important for advertisers to realise that consumers tend to interact more and more with various brands and ads on their mobile devices. More »
Facebook Overhauls Advertising And Brand Pages
2nd March 2012
Facebook has announced that they will soon launch a range of new services including a facility to allow advertisers to place ads on mobiles and in their main homepage news feed. This will be the first time that ads will be seen in the main content section of the popular social network or on their mobile service. More »
Facebook Mobile Ads – Precarious Hit
8th February 2012
One of the potential risks Facebook cited in their IPO filing was the adoption of mobile. While everybody is extremely eager to know how the Facebook IPO will fare, Facebook is already preparing to please its future shareholders, by eliminating this risk and starting to test a mobile ad service in the near future. More »
Mobile Retail Marketing To Reach $15 Billion
14th November 2011
Mobile retail marketing has been gaining popularity and is set to grow even further. This has just been confirmed by a report from Juniper Research. More »
Mobile Advertising In Asia
16th September 2011
Microsoft Asia General Manager, Jason Scott, recently spoke in Cannes regarding the available and upcoming mobile opportunities in Asia. More »
Mobile Ads Most Effective While Shopping
31st August 2011
A study conducted by Yahoo! and Ipsos has found that mobile advertising is most effective when users are actually shopping. More »
Mobile Local Ad Revenues To Grow
6th July 2011
BIA/Kelsey has recently released their five year forecast for U.S. mobile local advertising. More »
Is Google’s Mobile Paid Search Monopoly A Good Thing?
10th March 2011
The increased use of mobile search has in turn led to the increase in the revenue generated by mobile paid search. Google dominates this space with a worryingly large market share. More »
SMS Top US Mobile Activity In 2010
10th February 2011
Several advances took place with regards to mobile phones in the U.S. in 2010. However, sending text messages remained the top mobile activity for the year that was pegged to be yet another “year of mobile”. More »
Mobile Advertising Growth Driven By Finance Industry
13th January 2011
A report released by the mobile ad network, Millenial Media, shows that mobile advertising in the United States is growing most rapidly in the financial services industry. More »
Mobile Gaming Worth $6 Billion
7th January 2011
Juniper Research has released the 6th edition of their report on the future of mobile games. The report predicts that the revenue earned from in-game purchases is set to rise substantially in the coming years, and it will overtake the revenue generated through the pay-per-download system of purchase on mobiles by 2013. More »
Google Guns For Mobile In 2011
5th January 2011
Since mobile search has been growing at such a phenomenal rate, it is only a matter of time before mobile paid search follows suit. 2011 is predicted to be the year, for this to happen, and for once, it actually may be true. More »
Could TrueView Ads Be YouTube’s Saviour?
14th December 2010
Google’s struggle to monetise YouTube on the same scale as it has monetised search has been well documented. They recently announced a new ad format, called TrueView Video Ads, which could be the answer they’ve been looking for all along. More »
Video Ads On Android
27th October 2010
Admob, Google’s mobile advertising unit, has just announced the availability of interactive video ads on Google’s Android mobile operating system. More »
$8 Billion Spend Predicted For In-App Mobile Advertising
22nd September 2010
The number of mobile apps available is increasing rapidly, and so is the amount of money being spent on the delivery of in-app mobile ads. More »
Android Money Comes From Google Mobile Ads
27th July 2010
The Android operating system may not be vital to the Google search engine, but Google makes a killing from the ads sold through the Android operating system. More »
Google v Apple – The Battle Has Begun
14th June 2010
Competition between Google and Apple is no longer subtle. The two tech giants have locked horns and are now battling for supremacy in a number of markets. More »
Google-AdMob Deal Gets Federal Approval
25th May 2010
The U.S. Federal Trade Commission has recently given the green signal to Google for its planned acquisition of AdMob. Google will pay $750 million for this deal. More »
Turkcell Cashes In On Mobile Ads
1st March 2010
Turkey’s largest mobile operator, Turkcell, which has 36 million subscribers, has monetised services very well through mobile advertising and marketing. More »
Google Announces Nexus One
5th January 2010
Google has confirmed the launch of the Nexus One mobile phone at a press event held at their Mountain View headquarters on 5 January 2010. The phone will be available to buy and use immediately, direct from their website. More »
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