It has been announced that the Google Affiliate Network will cease operations in the coming months, with the search engine giant putting a stop to all publisher relationships with advertisers on the final day of July. The announcement made by J.J Hirschle, Head of the program, (which can be found here) appears to indicate that a lack of impact is the reason for this. Hirschle … Read More →
Search spend in has increased year-on-year by 14% in the USA and 19% in the UK, according to a new report on the state of digital marketing.
The Internet continues to grow at a rapid rate and this has increased the opportunities available to marketers and advertisers. Users continue to evolve, though, presenting new challenges at each stage of this growth.
comScore and ValueClick Media recently released findings from a study titled “When Money Moves Digital, Where Should It Go?”, which investigates the effectiveness of various forms of online display advertising with regards to cost efficiency and return on investment.
The new online technology used by Phorm has created quite a stir and has upset advocates of user privacy. All the negative publicity has the company up in arms and representative for Phorm (who has requested not to be named!) has replied to our original post. His feedback has been shared here.
ROK Entertainment Group, a global mobile entertainment company, has launched a new application that will allow advertisers to create and manage advertising campaigns using Bluetooth on their own.
Yahoo! has just unveiled a new advertising platform called APT, which they had announced was in development last year under the name AMP. The announcement was made on Wednesday, during the Advertising Week media event held in New York City.
Last week Google launched a new platform called ‘Trends For Websites’. This marks their entry into the field of competitive research.
A recent post on the Yahoo! Search Marketing blog brought up quite an interesting set of points that apply to search engine advertisers across the board, irrespective of the platform they advertise on. The three common mistakes to avoid, provided by veteran search marketer, Mike Moran, for entrepreneurs new to the field of search marketing are:
When it comes to the game of search marketing, it can be easily said that Microsoft is positioned behind Google and Yahoo. However Microsoft now wants to lessen this gap with the launch of three new tools, namely the adCenter Add-in for Excel, adExcellence and the new Webmaster Center.
400 small and medium businesses in the UK were questioned about how they embraced PPC and online advertising, as part of a research project commissioned by Microsoft. The study revealed some interesting misconceptions and barriers to entry among SMEs in the UK.
A global survey of over 26,000 Internet users spanning 47 markets from Europe, Asia-Pacific, the Americas and the Middle East has revealed that Internet users trust recommendations from other consumers the most and text ads on mobile phones least of all.