Creating effective social media strategies is often a difficult task and there are many factors to be considered, including the identity of the brand, the preferences of the target audience and the idiosyncrasies of each social networking site. This is why we’ve compiled this list of 10 great tips for social media success, from experts who work with social campaigns day in day out.
It has been announced that the Google Affiliate Network will cease operations in the coming months, with the search engine giant putting a stop to all publisher relationships with advertisers on the final day of July. The announcement made by J.J Hirschle, Head of the program, (which can be found here) appears to indicate that a lack of impact is the reason for this. Hirschle … Read More →
Search spend in has increased year-on-year by 14% in the USA and 19% in the UK, according to a new report on the state of digital marketing.
The Internet continues to grow at a rapid rate and this has increased the opportunities available to marketers and advertisers. Users continue to evolve, though, presenting new challenges at each stage of this growth.
comScore and ValueClick Media recently released findings from a study titled “When Money Moves Digital, Where Should It Go?”, which investigates the effectiveness of various forms of online display advertising with regards to cost efficiency and return on investment.
Of late marketers and advertisers have all been paying a lot of attention to social media sites in order to reach their target audience. While this is certainly a necessary move, considering the growth that social networking sites are now seeing, it is highly advisable that they do not ignore the tried and tested medium of email.
A survey of 250 U.K. marketing professionals has found that social media is still not being given enough importance by marketers.
The new online technology used by Phorm has created quite a stir and has upset advocates of user privacy. All the negative publicity has the company up in arms and representative for Phorm (who has requested not to be named!) has replied to our original post. His feedback has been shared here.
ROK Entertainment Group, a global mobile entertainment company, has launched a new application that will allow advertisers to create and manage advertising campaigns using Bluetooth on their own.
Yahoo! has just unveiled a new advertising platform called APT, which they had announced was in development last year under the name AMP. The announcement was made on Wednesday, during the Advertising Week media event held in New York City.
Last week Google launched a new platform called ‘Trends For Websites’. This marks their entry into the field of competitive research.
Google have introduced demographic bidding on the AdWords advertising platform. The new feature will be available to a selected group of advertisers in the U.S. and U.K. that advertise on the content network.
A recent post on the Yahoo! Search Marketing blog brought up quite an interesting set of points that apply to search engine advertisers across the board, irrespective of the platform they advertise on. The three common mistakes to avoid, provided by veteran search marketer, Mike Moran, for entrepreneurs new to the field of search marketing are:
When it comes to the game of search marketing, it can be easily said that Microsoft is positioned behind Google and Yahoo. However Microsoft now wants to lessen this gap with the launch of three new tools, namely the adCenter Add-in for Excel, adExcellence and the new Webmaster Center.
400 small and medium businesses in the UK were questioned about how they embraced PPC and online advertising, as part of a research project commissioned by Microsoft. The study revealed some interesting misconceptions and barriers to entry among SMEs in the UK.
A global survey of over 26,000 Internet users spanning 47 markets from Europe, Asia-Pacific, the Americas and the Middle East has revealed that Internet users trust recommendations from other consumers the most and text ads on mobile phones least of all.
Jaiku is a social networking site that competes directly with Twitter. It allows users to share their activity streams – logs of everyday things as they happen – using web feeds. Jaiku activity streams can be shared via the Web, instant messaging and on mobile phones via SMS.
