Marketing News
UK Search Spend Up 19%
20th January 2012
Search spend in has increased year-on-year by 14% in the USA and 19% in the UK, according to a new report on the state of digital marketing. More »
Creation, Communication Unite As Web Behaviour Evolves
20th April 2011
The Internet continues to grow at a rapid rate and this has increased the opportunities available to marketers and advertisers. Users continue to evolve, though, presenting new challenges at each stage of this growth. More »
Retargeting Generates Most Brand Lift
28th September 2010
comScore and ValueClick Media recently released findings from a study titled “When Money Moves Digital, Where Should It Go?”, which investigates the effectiveness of various forms of online display advertising with regards to cost efficiency and return on investment. More »
Email Beats Social Media For Consumer Attention
30th July 2010
Of late marketers and advertisers have all been paying a lot of attention to social media sites in order to reach their target audience. While this is certainly a necessary move, considering the growth that social networking sites are now seeing, it is highly advisable that they do not ignore the tried and tested medium of email. More »
Social Media Still Not Considered Important By Marketers
4th February 2010
A survey of 250 U.K. marketing professionals has found that social media is still not being given enough importance by marketers. More »
Phorm Whips Up Privacy Storm
5th May 2009
The new online technology used by Phorm has created quite a stir and has upset advocates of user privacy. All the negative publicity has the company up in arms and representative for Phorm (who has requested not to be named!) has replied to our original post. His feedback has been shared here. More »
ROK Promotes Bluetooth Marketing
9th October 2008
ROK Entertainment Group, a global mobile entertainment company, has launched a new application that will allow advertisers to create and manage advertising campaigns using Bluetooth on their own. More »
Yahoo! Announces New Ad Platform – APT
26th September 2008
Yahoo! has just unveiled a new advertising platform called APT, which they had announced was in development last year under the name AMP. The announcement was made on Wednesday, during the Advertising Week media event held in New York City. More »
Google Launches Competitive Research Service
25th June 2008
Last week Google launched a new platform called ‘Trends For Websites’. This marks their entry into the field of competitive research. More »
Demographic Targeting On Google AdWords
24th January 2008
Google have introduced demographic bidding on the AdWords advertising platform. The new feature will be available to a selected group of advertisers in the U.S. and U.K. that advertise on the content network. More »
3 Biggest Advertiser Mistakes On Yahoo! Search Marketing
15th January 2008
A recent post on the Yahoo! Search Marketing blog brought up quite an interesting set of points that apply to search engine advertisers across the board, irrespective of the platform they advertise on. The three common mistakes to avoid, provided by veteran search marketer, Mike Moran, for entrepreneurs new to the field of search marketing are: More »
Microsoft Launches New Search Marketing Tools
11th December 2007
When it comes to the game of search marketing, it can be easily said that Microsoft is positioned behind Google and Yahoo. However Microsoft now wants to lessen this gap with the launch of three new tools, namely the adCenter Add-in for Excel, adExcellence and the new Webmaster Center. More »
Microsoft Study: Search Marketing For Small Business
13th November 2007
400 small and medium businesses in the UK were questioned about how they embraced PPC and online advertising, as part of a research project commissioned by Microsoft. The study revealed some interesting misconceptions and barriers to entry among SMEs in the UK. More »
Mobile Advertising Good For Branding Bad For Trust
10th October 2007
A global survey of over 26,000 Internet users spanning 47 markets from Europe, Asia-Pacific, the Americas and the Middle East has revealed that Internet users trust recommendations from other consumers the most and text ads on mobile phones least of all. More »
Google Acquires Social Site Jaiku
9th October 2007
Jaiku is a social networking site that competes directly with Twitter. It allows users to share their activity streams – logs of everyday things as they happen – using web feeds. Jaiku activity streams can be shared via the Web, instant messaging and on mobile phones via SMS. More »
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