Gsma News

Mobile Operators Unite To Standardise Ad Measurement

13th February 2008

Vodafone, T- Mobile, Orange, O2 and 3 have joined forces with the GSM Association to standardise parameters for the measurement of the effectiveness of Mobile Advertising. The announcement made at the Mobile World Congress in Barcelona on 11th February, marks the first step in a collaborative effort to counteract Google’s growing popularity on mobile. More »

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