Google have recently added a new feature to their Drive product, in order to improve the level of communication available for users of this product. The ability to converse with others is certainly one of the key features that Drive has been lacking, so the introduction of Drive Chat is welcome news to those who collaborate on files. Drive Chat enables those using the same files and … Read More →
It has been announced that the Google Affiliate Network will cease operations in the coming months, with the search engine giant putting a stop to all publisher relationships with advertisers on the final day of July. The announcement made by J.J Hirschle, Head of the program, (which can be found here) appears to indicate that a lack of impact is the reason for this. Hirschle … Read More →
The number of tablets sold each year has risen rapidly in recent years and a number of milestones have been met and broken, such as a record number of devices being activated on Christmas Day last year. In 2012 the total number of tablets sold rose by a staggering 78.4% and total sales are expected to reach 190 million units by the end of the … Read More →
Considering the credibility that the BBC holds when it comes to news stories and current affair, it is no surprise that thousands of websites link to their articles and attempt to gain a small piece of this credibility. However it would appear that Google are surprised by this, with their algorithm failing to take these factors into account. A recent post on Google’s product forum, from a … Read More →
A recent study has revealed that social networks fail to enrich our lives, with the majority of posts being general updates on daily life and used in the promotion of products and services. Social media usage has grown rapidly in recent years and now accounts for 18% of the time that we spend online. On average we use social networks for 6.9 hours each month … Read More →
We’ve all been there, it’s Christmas Eve or Christmas Day and we’ve forgot to get a present for a friend or family member. The shops are closed and at this point we are forced to go online, searching for a Christmas gift that won’t have to be shipped. This Christmas is my first in digital marketing and this time around I have a different perspective … Read More →
Online shopping has meant that defecting from one brand to one of their competitors has never been easier, as finding another retailer can occur in a matter of seconds and in just a few simple clicks. Therefore the reputation and perception of your brand has never been more important and this is where customer reviews become key. Collecting the opinions of others has always been … Read More →
According to a recent study from Juniper Research, the next generation of wearable devices will cause the value of the sector to rise rapidly and reach $1.5 billion within the next 2 years. The report, entitled “Smart Wearable Devices: Fitness, Healthcare, Entertainment & Enterprise”, defines a wearable device as “a device which accepts input and processes that input and while being used, is worn on or … Read More →
Every marketer knows that their online efforts are not simply driving online conversions, but that they are a key driver of a considerable proportion of offline transactions. This is even more evident for your PPC efforts, as your ads and landing pages are always likely to include your phone number and the locations of your physical stores, which leads to a number of purchases that … Read More →
Google have launched a program aimed at supporting entrepreneurs and providing them with the necessary tools to turn their great ideas into new start ups, hence why they have given it the title of “Google for Entrepreneurs”.
Google has launched a car insurance quote comparison service in the UK only. The service shows up as a sponsored listing, marked separately from the AdWords ads, placed right at the top of the organic search results.
In the eternal quest to improve their offerings to both advertisers and users, Google are testing a new format for the ads that appear on Google Images search results. After a number of key improvements were made to the original format, it appears that the search engine are aiming to offer a sleeker and more aesthetically pleasing experience in Google Image Search.
Google has just launched a ‘Cycle Maps’ service for U.K.
Google has recently decided to shut down several of their products. This decision has not gone down too well with their users.
Google has just announced that they will be discontinuing several of their products in due course of time.
Google Website Optimizer, which was used by marketers and analysts to improve their website’s online experience is now due to be shut down. It will soon be replaced by the new Google Analytics tool ‘Content Experiments’.
Google has just announced that their service Google Places will now be available to users in the form of Google Plus Local.
Now that Facebook is a public company, it will have to redouble its efforts to make profits and keep its shareholders happy. The best way for them to generate revenue is obviously through advertising, and so Facebook will have to make all efforts to attract advertisers to their site.
Google+ has just launched their service ‘Hangouts On Air’ for all users.
The Google Search Engine is all set to offer a new price comparison facility.
