Google Analytics News
Does Your Site Outperform Google Benchmarks?
7th July 2011
Google Analytics recently supplemented the online benchmarking report with a newsletter as an experiment to bring forth more data to Analytics users. Data provided in the first newsletter provides a handy global benchmark for webmasters. More »
Google Privacy Policies Result In Prosecution In Europe
20th January 2011
Ever since the wi-fi snooping issue, Google has been facing problems in Europe, with respect to the local privacy laws. More »
Microsoft Closes adCenter Analytics
13th March 2009
Mel Carson, Microsoft adCenter’s Community Manager, announced yesterday that they will close the adCenter Analytics program at the beta stage itself. More »
YouTube Insight Provides Viewer Analytics
31st March 2008
It is a well known fact that advertisers and publishers are always keen to know details about the performance of their content and the effect it has on viewers. In order to satiate their publishers’ appetites for viewer statistics, YouTube has introduced a new tool called Insight, which is available free of cost to YouTube account holders. More »
Google Analytics To Share Data With Other Google Products
5th March 2008
Google Analytics has started requesting webmasters permission to share website visitor data with other Google products as well as a benchmarking service. More »
Attacking Google Mobile’s Achilles’ Heel – Analytics
8th February 2008
A recent news bite on AccuraCast Search Daily News highlighted the fact that Google AdWords does not provide reliable conversion tracking on mobile ad campaigns. In the wake of this announcement, a number of alternative solution providers, including the likes of Bango, have announced alternative products that supplement Google’s shortcomings in this area. More »
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