Google Adwords News
Google TV Ads Now Available To All US Advertisers
7th May 2008
Google has been running a test program to air ads on TV since June 2007. They have now officially launched this service across the United States. Products and services can now be advertised on television directly through AdWords accounts. More »
Google Offers Banner Advertising On Mobile
28th April 2008
Google has just announced some progress on the mobile ad front. They have started displaying banner ads on mobiles. Advertisers who use Google’s AdWords service will be able to choose between displaying plain text or banner ads to mobile Internet users. More »
Microsoft – Yahoo! Battle Gets Heated And Complicated
14th April 2008
This was never going to be a straightforward acquisition and we all knew that. However, Microsoft’s bid to acquire Yahoo! has just turned more complicated with a whole new set of competing factions coming out of the woodwork. Google, AOL , News Corp. and Time Warner have all re-emerged as significant players. More »
Google Launches New Conversion Tracking Tool
11th April 2008
AdWords conversion tracking has been updated for the first time in years. The new system allows advertisers to classify conversion actions and track them separately. More »
Google Confirms Video Advertising Format Will Be InVideo
22nd February 2008
Google started testing video advertising on YouTube in August 2007 and announce AdSense for video as a pilot in May. The programme has been rolled out gradually and is now officially available to AdSense publishers in the USA that meet certain minimum requirements. More »
Video Ads Being Tested On Google Search Results Pages
19th February 2008
Google are trying to find ways to capitalise on the growing accpetance of multiple media formats in a single search results page and to bring back attention to sponsored links, which may have been lost partly due to the increased use of universal search. More »
Attacking Google Mobile’s Achilles’ Heel – Analytics
8th February 2008
A recent news bite on AccuraCast Search Daily News highlighted the fact that Google AdWords does not provide reliable conversion tracking on mobile ad campaigns. In the wake of this announcement, a number of alternative solution providers, including the likes of Bango, have announced alternative products that supplement Google’s shortcomings in this area. More »
Google Tests Print Ads With 2D Barcodes For Mobile
4th February 2008
In keeping with their aim to capture ever larger markets through innovation and technology Google is testing a cool new feature on their Print Ads platform – 2D Barcodes. More »
Demographic Targeting On Google AdWords
24th January 2008
Google have introduced demographic bidding on the AdWords advertising platform. The new feature will be available to a selected group of advertisers in the U.S. and U.K. that advertise on the content network. More »
Google AdWords Conversion Tracking Fails On Mobile
17th January 2008
Google AdWords conversion tracking uses JavaScript and HTML code that is placed by advertisers on their website’s conversion (customer acquisition) page, to track which user clicks have resulted in a conversion. This data is then reported back to the advertiser in the form of the number of conversions per keyword. This system fails on mobile devices and gives incorrect data. More »
AdWords Site Targeting Allows Placement Targeting and CPC
12th November 2007
An official announcement from the Google AdWords team on the Inside AdWords blog announced the availability of two new features for advertisers using site targeting on the content network: Placement Targeting and Cost Per Click bidding. More »
AdWords Keyword Analysis Tool Diagnoses Quality Score
23rd October 2007
Inside AdWords, the official Google AdWords blog announced the availability of a new keyword analysis tool yesterday. The new tool builds on information presented in the already available keyword status tool, which told advertisers whether their ads were being served or not. More »
Google AdWords Making Bid Management Tools Redundant
24th September 2007
Google AdWords have introduced a new method to bid using CPA (cost per acquisition). The new tool, called the Conversion Optimizer was made publicly available earlier today. It allows advertisers to specify a maximum CPA for their ads and then adjusts bids to meet that CPA target. More »
Newspaper Ads And Gadget Ads On AdWords
21st September 2007
Google AdWords has announced two new features in the short span of the last 48 hours. First came the introduction of Google Gadget Ads, followed by the release of the Google Print Ads creative tool yesterday. More »
Gambling Ads On Google – Then v Now
14th June 2007
Google imposed a “full” ban on gambling ads starting from the 1st of this month. In the past Google officially allowed ads from websites that did not require payment. So for example, any casino could lure people to their site via a free gaming portal, and then direct them to the paid site thereafter. More »
Gambling Ads On Google
26th April 2007
AdWords editors have a “strict” policy against advertising any gambling sites. Yet, every time one searches on Google for any keywords related to gambling (e.g. online casinos, poker etc.) one is sure to see a good many sponsored links from the who’s who of the gambling world. More »
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