Google Adwords News
Google Hosts First Engage Event For Agencies In London
28th November 2011
On Friday, 25th November, Google organised the first ever Engage event for agencies in the UK. Their objective for this event was to help agencies help small businesses advertise online. This post summarises key topics covered at the event. More »
Google Shows Ads At The Bottom Of SERPs
4th November 2011
Google has announced, just this week, that they will now display ads at the bottom of the search engine results page. More »
Marijuana Companies To Advertise Online
1st September 2011
To date, most search engines and ad networks have banned advertising Marijuana and any other narcotics. Now, for the first time, a search company based in San Francisco will allow the advertising of marijuana online. More »
Interest-Based Advertising On Google Display Network
27th June 2011
Google AdWords started testing a new feature, in March 2009, that allowed advertisers to target users based on their interests. Since then they have been running a limited beta trial of ’Interest Categories’ on the Google Display Network. Now, this feature is finally being made available to all advertisers.
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Google Advisor To Launch In U.K?
17th June 2011
Google launched a financial advisory service called Google Advisor in the U.S.A. last month. It now seems that they are preparing to launch the service in the U.K. as well. More »
YouTube Promoted Video Pricing Changes
20th May 2011
A growing number of advertisers are using promoted videos as a means of driving traffic to video content on YouTube. So far ,this feature was charged on a Cost-Per-Click (CPC) basis, but soon these ads will be charged on a Cost-Per-View (CPV) basis.
Google Opt For Settlement In Drug Advertising Case
16th May 2011
The U.S. Department of Justice (DOJ) has been investigating allegations that Google has illegally advertised and made money from the sale of drugs through online pharmacies. More »
Google Introduces Targeting By Topic On Display Network
30th March 2011
Advertisers on Google Adwords, have been using contextual ad placement targeting for a long time now. Google has now added a new way for them to do so. More »
Is Google’s Mobile Paid Search Monopoly A Good Thing?
10th March 2011
The increased use of mobile search has in turn led to the increase in the revenue generated by mobile paid search. Google dominates this space with a worryingly large market share. More »
Google Fights Self-Promo Claims By Harvard Professor
24th January 2011
2011 has started with Google having to face multiple attacks of self promotion and invasion of privacy from a number of fronts. Claims of bias in Google’s organic search results have risen time and again. The latest one comes from Harvard University. More »
Google Abandons Agency Support
23rd November 2010
Google AdWords’ Dublin support team sent out an email to their agency partners, yesterday, stating that dedicated account management support for agencies will be stopped in the new year. More »
Tracking Call Metrics On AdWords
4th November 2010
Ad agencies have long believed that AdWords not only helps drive online sales, but also sales and lead generation over the phone. Google has finally released a feature that will help advertising agencies to prove this. More »
Do Big Brands Spend Big Bucks On Google?
10th September 2010
Advertising Age got their hands on acquire internal documents from Google that show how much money is currently being spent by the top advertisers on Google AdWords in the U.S.A. More »
YouTube Allows Channel Exclusion
3rd September 2010
Last month, YouTube added a feature that allowed advertisers to age-restrict videos. Now, they have added a new feature that allows advertisers to restrict their ads from appearing on individual videos or channels. More »
Quasi-CPA Bidding From Google AdWords
17th August 2010
Google has introduced a new tool, known as Enhanced CPC, which will help AdWords advertisers who don’t qualify for full CPA bidding to get better ROI by reducing the cost per conversion on their advertising campaigns. More »
AdWords Do Not Infringe Trademark Law – EU
20th July 2010
The keywords used by some companies to advertise on Google AdWords have led to a controversy regarding trademark laws. More »
Google Launches AdWords Campaign Experiments
16th June 2010
Google has released yet another new tool to help AdWords advertisers to optimise their accounts, thereby making the role of third-party bid management even more expendable to many. More »
BP Invests In Google AdWords To Protect Brand Reputation
10th June 2010
Following the recent oil spill that occurred in the Gulf Of Mexico, BP, the company responsible for the disaster, has been working hard not only to clear up the mess created, but also to save face. More »
AdWords Agency Qualification Changes
27th April 2010
Google has just announced some changes in the requirements to qualify as an approved advertising agency on the Google AdWords platform. More »
Google AdWords Launches Remarketing
26th March 2010
Google has announced that they have opened up availability of a new feature called remarketing, which was previously being tested by a limited group of advertisers. More »
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