Since the recent introduction of the new AdSense interface, Google has continued to improve the way the Ad Review Center works. The latest improvement allows publishers to search for ads targeting their site.
Google Launches New DoubleClick Ad Exchange
While plain text ads are very popular on the Google Content Network and form a very important part of the AdWords online advertising platform, display ads still lag far behind in popularity. Google’s new Ad Exchange hopes to change this.
Google Discontinues AdSense Video Ads
Following another round of product and performance reviews, Google has decided to shut down their video ads feature, just over a year after it was introduced.
Google Profiling User Behaviour To Target Advertising
Interest-based Advertising from Google mines the Internet usage habits of individual users to deliver a highly targeted ad solution that might cross user privacy boundaries. … Read More →
Google Launches AdSense For Mobile Search
Google has started an AdSense for Mobile Search service to lure more mobile network operators and mobile website owners.
Mobile Ad Networks To Get Integrated With DoubleClick Mobile
DoubleClick Mobile, the group that offers advertising delivery systems for mobile phones, will now integrate with various other mobile ad networks including AdMob, Google AdSense for mobile content, Millenial Media’s premium MBrand network and Decktrade.
Acts Of Desperation: Potential Google – Yahoo! Deal
The Wall Street Journal reported yesterday that Yahoo! and Google are in talks to moved a step further, with regards to their search advertising deal. The 2-week test where Yahoo! Search results showed Google AdSense ads is supposedly looking so encouraging that both companies are already talking about extending the deal.
Microsoft – Yahoo! Battle Gets Heated And Complicated
This was never going to be a straightforward acquisition and we all knew that. However, Microsoft’s bid to acquire Yahoo! has just turned more complicated with a whole new set of competing factions coming out of the woodwork. Google, AOL , News Corp. and Time Warner have all re-emerged as significant players.
