Doubleclick News
Use Of Rich Media Ads Doubles
22nd August 2011
The latest display benchmarks released by Google cover a variety of properties ranging from click through rate to engagement metrics such as interaction and expansion rate and average interaction time across a range of ad sizes, creative types and industry verticals. More »
Google Launches New DoubleClick Ad Exchange
18th September 2009
While plain text ads are very popular on the Google Content Network and form a very important part of the AdWords online advertising platform, display ads still lag far behind in popularity. Google’s new Ad Exchange hopes to change this. More »
Google’s DoubleClick To Provide Ads For Microsoft Silverlight
7th August 2008
DoubleClick has announced that they are now ready with the technology to serve video ads into Microsoft Silverlight 2 video environments. This move will help their clients to better monetise their advertising inventory, by delivering the content directly to online videos, and mobile channels. More »
Mobile Ad Networks To Get Integrated With DoubleClick Mobile
5th May 2008
DoubleClick Mobile, the group that offers advertising delivery systems for mobile phones, will now integrate with various other mobile ad networks including AdMob, Google AdSense for mobile content, Millenial Media’s premium MBrand network and Decktrade. More »
Google To Sell Performics Search Marketing
4th April 2008
After receiving regulatory approval of their acquisition of DoubleClick, the policy makers at Google have been trying to reorganize the functioning of the company to achieve maximum productivity, while at the same time offering quality services to their clients. More »
Google’s Plans For DoubleClick
17th March 2008
European antitrust legislators have cleared Google’s acquisition of DoubleClick on 11th March 2008. The online ad serving and management technology provider will now officially become part of the Google empire for the price of $3.1 billion in cash. More »
EU Does Microsoft, Yahoo! A Favour
14th November 2007
European Union legislators will launch an in-depth investigation into the proposed acquisition of online display advertising company DoubleClick by the search giant, Google. They have concerns that the merger could result in Google unfairly monopolising the online advertising industry and thwarting competition. More »
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