Display Advertising News

Google Offers Banner Advertising On Mobile

28th April 2008

Google has just announced some progress on the mobile ad front. They have started displaying banner ads on mobiles. Advertisers who use Google’s AdWords service will be able to choose between displaying plain text or banner ads to mobile Internet users. More »

Google’s Plans For DoubleClick

17th March 2008

European antitrust legislators have cleared Google’s acquisition of DoubleClick on 11th March 2008. The online ad serving and management technology provider will now officially become part of the Google empire for the price of $3.1 billion in cash. More »

Bad News For Display Advertising

15th February 2008

Advertisers working with a pay per click platform will not be pleased to hear the most recent findings from a recent study done by comScore, Starcom Media, and Tacoda. The study has found that about half of all clicks generated on display ads are generated by only 6 percent of Web Surfers. More »

Popular Tags

ad advertising android aol bing facebook google google adwords internet mergers and acquisitions microsoft mobile mobile advertising mobile search mobile search marketing mobile web pay per click ppc search search engine marketing seo social media social media marketing social network social news twitter uk video yahoo youtube