Display Advertising News
The New Delicious: Tastier Or Just Bland?
28th September 2011
Once popular social bookmarking website, Delicious, was shut down a while ago after Yahoo! sold it to Avos Systems, a company created by Chad Hurley and Steve Chen. The site is now back, with a new, revamped look. More »
Use Of Rich Media Ads Doubles
22nd August 2011
The latest display benchmarks released by Google cover a variety of properties ranging from click through rate to engagement metrics such as interaction and expansion rate and average interaction time across a range of ad sizes, creative types and industry verticals. More »
Google Introduces Targeting By Topic On Display Network
30th March 2011
Advertisers on Google Adwords, have been using contextual ad placement targeting for a long time now. Google has now added a new way for them to do so. More »
Display Ads On Google Image Search
19th November 2010
Why this wasn’t done earlier is anyone’s guess, but Google has finally introduced Display Ads on the Google Image Search service on a trial basis. More »
Google Discloses Revenue Breakdown
18th October 2010
For the first time ever, Google has provided a breakdown of the revenue generated by various sections of their business. More »
Japan Tests Billboards That Know Your Age, Gender
28th July 2010
Marketing agencies in Japan are taking technology one huge step further. They are testing billboards which can tell the sex and age of the person standing in front of it. More »
Facebook Top U.S. Display Ad Publisher
13th May 2010
Data released by comScore, reveals that Facebook has outdone Microsoft, AOL and Yahoo! to become the top display advertisement publisher in the first quarter of 2010. More »
Microsoft Users Click More
14th December 2009
Data released by advertising network Chitika should be of great interest to online marketers and advertisers. Their research revealed that Microsoft users tend to click more on ads than users of other operating systems, search engines and browsers. More »
AdSense Publishers Can Search And Review Ads
10th December 2009
Since the recent introduction of the new AdSense interface, Google has continued to improve the way the Ad Review Center works. The latest improvement allows publishers to search for ads targeting their site. More »
View-through Conversion Tracking On Google Network
6th October 2009
AdWords advertisers can now measure real conversion rates for display ad campaigns on the Google Content Network through a new feature called View-through Conversion Reporting. More »
Facebook Ads Out Perform Google
23rd September 2009
While it is true that in general that the effect of online ads on social networks is not quite as strong as the effect of online ads on search sites, it has been found that ads on Facebook have definitely begun to show very good results, even surpassing the performance of ads on search giant, Google. More »
Google Launches New DoubleClick Ad Exchange
18th September 2009
While plain text ads are very popular on the Google Content Network and form a very important part of the AdWords online advertising platform, display ads still lag far behind in popularity. Google’s new Ad Exchange hopes to change this. More »
Research Confirms Online Advertising Drives Offline Sales
4th September 2009
Online advertising is no longer meant only for online marketers. More and more studies are showing that online advertising can be beneficial for offline sales as well. More »
Yahoo! Display Ad Builder
30th June 2009
Yahoo! recently announced a tie-up with Ad-Ready, a Seattle based Start-up Company to provide ready made custom built display ads to their marketers and advertisers. More »
Google Profiling User Behaviour To Target Advertising
16th March 2009
It has long been known that Google collects large volumes of data from all interactions users have with its various products, services and networks. They have now launched a new set of ad features, based on all the user data they collect, and are calling it ‘Interest-Based Advertising’. More »
Expandable Ads On Google
6th March 2009
Google announced the beta test launch of a new ad format called Expandable Ads just two days ago. As the name clearly suggests, these ads can expand up to twice the size of the original ad to allow brands to provide a more interactive advertising experience. More »
Yahoo! Launches New Ad Targeting Products
2nd March 2009
Following closely on the heels of Rich Ads, last week, Yahoo! has launched three new products that will further help their online advertisers to better reach their target audience and get better value for the money they spend on advertising. More »
Google Launches Banner Design Tool
16th October 2008
Google launched a new tool today that allows customers to create professional-looking display ads for their products and services on their own, without having to spend money hiring the services of a professional designer. More »
Yahoo! Announces New Ad Platform – APT
26th September 2008
Yahoo! has just unveiled a new advertising platform called APT, which they had announced was in development last year under the name AMP. The announcement was made on Wednesday, during the Advertising Week media event held in New York City. More »
Google Tests Ads On YouTube Mobile
20th August 2008
After having successfully launched YouTube on mobile phones last January, parent company, Google, has started testing display ads on certain selected pages on YouTube mobile, in the U.S.A. and Japan. More »
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