Content Network News
AOL Ranked Top US Ad Network
22nd January 2010
According to data released by comScore, AOL Advertising was the top ad network in the USA in December 2009. ComScore’s reasearch results show that AOL Advertising had access to 187 million U.S. Internet users. More »
AdSense Publishers Can Search And Review Ads
10th December 2009
Since the recent introduction of the new AdSense interface, Google has continued to improve the way the Ad Review Center works. The latest improvement allows publishers to search for ads targeting their site. More »
View-through Conversion Tracking On Google Network
6th October 2009
AdWords advertisers can now measure real conversion rates for display ad campaigns on the Google Content Network through a new feature called View-through Conversion Reporting. More »
Google Profiling User Behaviour To Target Advertising
16th March 2009
It has long been known that Google collects large volumes of data from all interactions users have with its various products, services and networks. They have now launched a new set of ad features, based on all the user data they collect, and are calling it ‘Interest-Based Advertising’. More »
Speculation About Google Ending MySpace Relationship
23rd February 2009
If speculative reports from analysts at Barclay’s are to be believed, Google may soon decide to end their search monetisation deal with MySpace. More »
AdWords Site Targeting Allows Placement Targeting and CPC
12th November 2007
An official announcement from the Google AdWords team on the Inside AdWords blog announced the availability of two new features for advertisers using site targeting on the content network: Placement Targeting and Cost Per Click bidding. More »
Microsoft Launches Content Ads In The USA
21st August 2007
Microsoft have announced that they will make content ads available to all US advertisers on adCenter from August 29. This will not only dramatically increase advertiser reach but will also open up high-quality inventory on their premium content pages, which was previously only available to large advertisers via the MSN ad sales network. More »
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