Bid Management News

Quasi-CPA Bidding From Google AdWords

17th August 2010

Google has introduced a new tool, known as Enhanced CPC, which will help AdWords advertisers who don’t qualify for full CPA bidding to get better ROI by reducing the cost per conversion on their advertising campaigns. More »

Google AdWords Launches Bid Simulator Feature

30th July 2009

Google AdWords is now rolling out a new feature called Bid Simulator, which shows advertisers what sort of click volume they might expect at various cost per click bid amounts. More »

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