Advertising News
Skype Launches Click To Call Ads
3rd August 2010
Skype has recently introduced a new service which will help advertisers to gain more customers. More »
Email Beats Social Media For Consumer Attention
30th July 2010
Of late marketers and advertisers have all been paying a lot of attention to social media sites in order to reach their target audience. While this is certainly a necessary move, considering the growth that social networking sites are now seeing, it is highly advisable that they do not ignore the tried and tested medium of email. More »
Japan Tests Billboards That Know Your Age, Gender
28th July 2010
Marketing agencies in Japan are taking technology one huge step further. They are testing billboards which can tell the sex and age of the person standing in front of it. More »
Sponsored Trending Topics Working Well
6th July 2010
The recently released Sponsored Trending Topics feature by Twitter seems to be doing quite well. Some well known brands have already attached themselves to this feature, and the latest to do so is the NBA. More »
3-Word Queries Send Most Traffic
30th June 2010
Online ad network, Chitika, conducted a study to find out the ideal number of words in a search query to drive the most traffic. More »
Location Based Ad Success Stories
28th June 2010
Two recent press releases by a maps, traffic and location data provider revealed the results of two location-based ad campaigns conducted on a location-aware advertising network. More »
Promoted Tweets In Trending Twitter Topics
18th June 2010
After the successful launch of promoted tweets in April, Twitter has now decided to go ahead with a new service that should help them further increase revenues. More »
Google Launches AdWords Campaign Experiments
16th June 2010
Google has released yet another new tool to help AdWords advertisers to optimise their accounts, thereby making the role of third-party bid management even more expendable to many. More »
Google v Apple – The Battle Has Begun
14th June 2010
Competition between Google and Apple is no longer subtle. The two tech giants have locked horns and are now battling for supremacy in a number of markets. More »
Google Testing Real Time Twitter Ads
8th June 2010
Last month Google started testing a new form of display ad that integrates realtime updates from Twitter into the AdWords ad delivery platform. More »
User Generated Advertising Not A Hit
26th May 2010
User generated advertising has become one of the latest fads in the online advertising industry. An article on Advertising Age warns brands that “in more and more cases, fan-generated ads trend toward uninspired, cynical and just downright bad.” More »
Facebook Top U.S. Display Ad Publisher
13th May 2010
Data released by comScore, reveals that Facebook has outdone Microsoft, AOL and Yahoo! to become the top display advertisement publisher in the first quarter of 2010. More »
Google About To Launch TV Software
4th May 2010
According to the Wall Street Journal, sources have revealed that Google is likely to soon introduce developers to their new Android-based software for TV. More »
AdWords Agency Qualification Changes
27th April 2010
Google has just announced some changes in the requirements to qualify as an approved advertising agency on the Google AdWords platform. More »
Twitter Ads To Be Via “Promoted Tweets”
14th April 2010
Twitter has just announced that their ad platform will launch with the release of a new service called Promoted Tweets. More »
Organic v Paid Search: Which Is More Likely To Convert?
13th April 2010
Recent research from sources such as comScore and Nielsen indicates, in a fairly decisive manner, that visits to a website that convert are more likely to come through a paid or sponsored link rather than from an organic or algorithmic link. More »
Google AdWords Launches Remarketing
26th March 2010
Google has announced that they have opened up availability of a new feature called remarketing, which was previously being tested by a limited group of advertisers. More »
RSS Advertising Effectiveness Questionable
16th March 2010
Gawker Media recently announced their decision to truncate RSS feeds from their popular blog, Lifehacker. Their reasoning puts the effectiveness of RSS marketing in doubt. More »
Dwell Time To Measure Digital Branding
10th March 2010
A recent white paper from Microsoft Advertising discusses how the growth of digital as a branding channel is prompting the need for advertisers to know how effective their ad campaigns have been. Dwell Time is proposed as a measure of the effectiveness of digital branding. More »
YouTube Revenue Estimated $1 Billion
8th March 2010
Google’s studied secrecy about the revenue generated by their video site, YouTube, only fuels further curiosity and speculation on the subject. The latest to offer an opinion and some estimated figures on the topic is Mark Mahaney of the Citigroup. More »
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