Advertising News
StumbleUpon Expands, Renames Ad Platform
15th March 2011
StumbleUpon upgraded their advertising platform, launching two new ad options and renaming the service to StumbleUpon Paid Discovery. More »
Twitter Targets SME Advertisers
2nd March 2011
Twitter has already become a fairly popular marketing site for big brands and it is now setting its sites on small and medium sized businesses. In order to attract this segment of the market, they will have to lure the online ad agencies that cater to these businesses. More »
Ads On Websites To Be Monitored
1st March 2011
While ads on traditional media such as TV, radio, billboards and print are closely monitored, online ads and statements made by companies have escaped any form of censorship so far. More »
Digital Commerce In The USA In 2010
9th February 2011
A report from comScore indicates that the e-commerce industry recovered well in 2010. The total spend on e-commerce in the U.S.A. was $227.6billion during the course of last year. More »
Online Advertising And Video Popular With SMBs
4th February 2011
A report from WebVisible shows that the average small business advertiser in the United States spent $2,126 in the 4th quarter of 2010 on online advertising. More »
Facebook Launches New Ad Unit – Sponsored Stories
25th January 2011
Facebook has just announced the launch of a new ad format, called Sponsored Stories. The privacy implications of this format are bound to raise controversy, again! More »
Could TrueView Ads Be YouTube’s Saviour?
14th December 2010
Google’s struggle to monetise YouTube on the same scale as it has monetised search has been well documented. They recently announced a new ad format, called TrueView Video Ads, which could be the answer they’ve been looking for all along. More »
U.S. Could Force Opt-Out For Ad Tracking
13th December 2010
After a recent review of online advertising practices, the U.S. Federal Trade Commission recommended that Internet users should have a Do-Not-Track option available to let them opt out of online ad tracking. More »
Google Abandons Agency Support
23rd November 2010
Google AdWords’ Dublin support team sent out an email to their agency partners, yesterday, stating that dedicated account management support for agencies will be stopped in the new year. More »
Display Ads On Google Image Search
19th November 2010
Why this wasn’t done earlier is anyone’s guess, but Google has finally introduced Display Ads on the Google Image Search service on a trial basis. More »
Google Showing Twitter Ads. Facebook Next?
8th November 2010
Last year, Google started integrated information from Twitter into their real time search results. They have now gone one step further – Promoted Tweets have started showing on Google latest search results pages. More »
Tracking Call Metrics On AdWords
4th November 2010
Ad agencies have long believed that AdWords not only helps drive online sales, but also sales and lead generation over the phone. Google has finally released a feature that will help advertising agencies to prove this. More »
Video Ads On Android
27th October 2010
Admob, Google’s mobile advertising unit, has just announced the availability of interactive video ads on Google’s Android mobile operating system. More »
Retargeting Generates Most Brand Lift
28th September 2010
comScore and ValueClick Media recently released findings from a study titled “When Money Moves Digital, Where Should It Go?”, which investigates the effectiveness of various forms of online display advertising with regards to cost efficiency and return on investment. More »
$8 Billion Spend Predicted For In-App Mobile Advertising
22nd September 2010
The number of mobile apps available is increasing rapidly, and so is the amount of money being spent on the delivery of in-app mobile ads. More »
Do Big Brands Spend Big Bucks On Google?
10th September 2010
Advertising Age got their hands on acquire internal documents from Google that show how much money is currently being spent by the top advertisers on Google AdWords in the U.S.A. More »
YouTube Allows Channel Exclusion
3rd September 2010
Last month, YouTube added a feature that allowed advertisers to age-restrict videos. Now, they have added a new feature that allows advertisers to restrict their ads from appearing on individual videos or channels. More »
Quasi-CPA Bidding From Google AdWords
17th August 2010
Google has introduced a new tool, known as Enhanced CPC, which will help AdWords advertisers who don’t qualify for full CPA bidding to get better ROI by reducing the cost per conversion on their advertising campaigns. More »
Microsoft, Yahoo! Allow Users To Choose Ads
16th August 2010
Internet users often have to wait through pre-roll ads or look past overlay ads when they want to watch online video. This can be quite irritating to some users. Microsoft and Yahoo! are reportedly thinking of ways to make this less of an irritation. More »
Earnings Reports Reveal Rebound In U.S. Advertising
10th August 2010
Reports of the quarterly earnings of various companies during the second quarter of 2010 have recently been published. These reports indicate an overall recovery in ad-generated revenue in most of the Internet, media and advertising companies. More »
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