Advertising News
Facebook v Google – Online Advertising Battle
21st May 2012
Now that Facebook is a public company, it will have to redouble its efforts to make profits and keep its shareholders happy. The best way for them to generate revenue is obviously through advertising, and so Facebook will have to make all efforts to attract advertisers to their site. More »
Facebook Overhauls Advertising And Brand Pages
2nd March 2012
Facebook has announced that they will soon launch a range of new services including a facility to allow advertisers to place ads on mobiles and in their main homepage news feed. This will be the first time that ads will be seen in the main content section of the popular social network or on their mobile service. More »
Google Launches New Ad Formats For Tablets
22nd December 2011
Google recently launched new tablet-specific ad formats with a view to satisfy the expectations of this emerging group of users and to help marketers reach out to this rapidly-growing audience effectively. More »
StumbleUpon Re-branded & Redesigned
9th December 2011
Over 17 million visitors go to StumbleUpon.com every month. The social media site, which allows users to randomly explore the Web, has just been re-branded and updated with several new features. More »
Google Hosts First Engage Event For Agencies In London
28th November 2011
On Friday, 25th November, Google organised the first ever Engage event for agencies in the UK. Their objective for this event was to help agencies help small businesses advertise online. This post summarises key topics covered at the event. More »
Google Shows Ads At The Bottom Of SERPs
4th November 2011
Google has announced, just this week, that they will now display ads at the bottom of the search engine results page. More »
Mobile Search Ad Spend Increases
2nd November 2011
Marketers are now spending more on advertising in the mobile search sector than in the past. A lot of this growth is driven by the growth in surfing via tablet devices. More »
800 Million Targeted By New Facebook Ad Format
5th October 2011
Facebook now has over 800 million users, which is more than the entire online population of Europe and North America. Just like everyone else, Facebook is looking for new ways to make more money. Advertising is the most obvious way for a free service to earn revenues, and they’re creating new ad formats to drive up revenues in the near future. More »
Into The Mind Of The Asian Man
21st September 2011
Microsoft recently conducted a study in conjunction with MEC to study the behaviour of the pre-family man in the Asia-Pacific region, in order to ascertain how they respond to different digital devices. More »
Use Of Rich Media Ads Doubles
22nd August 2011
The latest display benchmarks released by Google cover a variety of properties ranging from click through rate to engagement metrics such as interaction and expansion rate and average interaction time across a range of ad sizes, creative types and industry verticals. More »
Indians Stop Wasting Time Online
9th August 2011
It has been found that unlike in the past, Indians are now spending less time surfing the net in a meaningless or aimless manner. Instead, most of their online activities are now well thought out or pre-planned. More »
Bing Testing Ads Within Organic Search Results
25th July 2011
Bing is testing a new format of advertising inter-mingled with their organic search results. This could have serious implications in the search market across the board. More »
Spelling Mistakes Affect Online Sales
20th July 2011
Spelling mistakes in shopping websites are proving to be very costly for the marketers, according to an article recently published on the BBC. More »
Interest-Based Advertising On Google Display Network
27th June 2011
Google AdWords started testing a new feature, in March 2009, that allowed advertisers to target users based on their interests. Since then they have been running a limited beta trial of ’Interest Categories’ on the Google Display Network. Now, this feature is finally being made available to all advertisers.
More »
First Watch Advertising On YouTube
26th May 2011
YouTube has set up a new service to get more users to watch their ads. The service is called ‘First Watch’. More »
Google Opt For Settlement In Drug Advertising Case
16th May 2011
The U.S. Department of Justice (DOJ) has been investigating allegations that Google has illegally advertised and made money from the sale of drugs through online pharmacies. More »
Facebook Pays Users To Watch Ads
6th May 2011
Facebook has just launched a new scheme that will actually pay users to watch certain ads on their site. More »
Google Uses Gay Campaign To Promote Chrome
5th May 2011
The recently popular campaign to prevent gay teen suicide, “It Gets Better” has been used in a new TV ad promoting the Google Chrome Browser. More »
Social Media Ad Spend Set To Explode
3rd May 2011
Creation, Communication Unite As Web Behaviour Evolves
20th April 2011
The Internet continues to grow at a rapid rate and this has increased the opportunities available to marketers and advertisers. Users continue to evolve, though, presenting new challenges at each stage of this growth. More »
RSS
Twitter
Facebook