Ad News
Google TV Ads Now Available To All US Advertisers
7th May 2008
Google has been running a test program to air ads on TV since June 2007. They have now officially launched this service across the United States. Products and services can now be advertised on television directly through AdWords accounts. More »
Twitter Testing Ads Within Streams?
17th April 2008
Users of Twitter have revealed to TechCrunch that they have come across ads displayed within the twitter feeds during this past week, just after some breaks were reported in the continuity of their services. More »
YouTube Insight Provides Viewer Analytics
31st March 2008
It is a well known fact that advertisers and publishers are always keen to know details about the performance of their content and the effect it has on viewers. In order to satiate their publishers’ appetites for viewer statistics, YouTube has introduced a new tool called Insight, which is available free of cost to YouTube account holders. More »
Internet Search Giant Resorts To Radio For Self-Promotion
28th March 2008
Yahoo! Is trying every trick in the book (and out of it) to improve its performance. WebProNews reports that Yahoo!’s latest campaign involves a number of ads on local radio stations. More »
Mobile Operators Unite To Standardise Ad Measurement
13th February 2008
Vodafone, T- Mobile, Orange, O2 and 3 have joined forces with the GSM Association to standardise parameters for the measurement of the effectiveness of Mobile Advertising. The announcement made at the Mobile World Congress in Barcelona on 11th February, marks the first step in a collaborative effort to counteract Google’s growing popularity on mobile. More »
Microsoft Mobile PPC Ads – Not In This Quarter
1st February 2008
A reliable internal source at Microsoft adCenter has revealed that they are currently working hard with the ScreenTonic group to roll out a mobile advertising offering in the near future. It will not, however, be anytime within the quarter. More »
Forecasting The Growth Of Mobile Advertising
28th January 2008
Forecasts about the growth of the mobile advertising market vary wildly from month to month and from one analyst to another. In an attempt to add some clarity to this confusion, Advertiser Perceptions have carried out a survey of marketers and media buyers to generate insight into their advertising plans for the near future. More »
EA Launches Ad-Funded Games Online
25th January 2008
Electronic arts (EA) the largest gaming company in the US, is set to change its strategy for marketing video games. They intend to launch a new version of the popular PC game Battlefield Heroes in the summer, but this version will not be on sale in any of the stores. It will be launched online and will be a free service. More »
Google Bans Lingerie Ads For “Sexual” Content
13th December 2007
For a company that likes to portray itself as a “fun” and “cool”, Google has been neither in recent times. In their latest display of prudishness the search giant has banned all the ads from lingerie retailer Pampered Passions’ latest campaign for their supposedly adult content. More »
Facebook Ad Platform Launches Amidst Much Criticism
9th November 2007
Facebook, the popular social network has announced the launch of its own advertising network, Facebook Ads, which went live yesterday. The advertising platform will provide three products to advertisers: Social Ads, Facebook Pages and Beacon, in addition to market information via Insights. These ads will be featured in addition to the ads currently supplied by Microsoft . More »
Worldwide Mobile Advertising Metrics Released By AdMob
8th November 2007
AdMob, one of the most popular mobile advertising platforms have released data about mobile advertising and network metrics based on approximately 1.5 billion ad impressions served during the month of September 2007. More »
Slow Rise In Popularity Of RSS Advertising
30th October 2007
Really Simple Syndication skyrocketed to popularity a year ago, and was predicted to bring about a whole new channel for non-intrusive advertising. One year down the line, the technology has definitely made inroads into Internet users lives, but advertising on the channel is picking up very, very slowly. More »
AdWords Keyword Analysis Tool Diagnoses Quality Score
23rd October 2007
Inside AdWords, the official Google AdWords blog announced the availability of a new keyword analysis tool yesterday. The new tool builds on information presented in the already available keyword status tool, which told advertisers whether their ads were being served or not. More »
Top U.S. Advertiser Budgets
18th October 2007
In the United States of America, advertising spend for the top 10 companies in the first half of 2007 reached $8.3 billion. The Nielsen Company recently reported that this number was down 7.3 per cent from the same period in 2006, though the overall ad spending for all monitored U.S companies was down just 0.5 per cent compared to the same period last year. More »
Gambling Ads On Google – Then v Now
14th June 2007
Google imposed a “full” ban on gambling ads starting from the 1st of this month. In the past Google officially allowed ads from websites that did not require payment. So for example, any casino could lure people to their site via a free gaming portal, and then direct them to the paid site thereafter. More »
Gambling Ads On Google
26th April 2007
AdWords editors have a “strict” policy against advertising any gambling sites. Yet, every time one searches on Google for any keywords related to gambling (e.g. online casinos, poker etc.) one is sure to see a good many sponsored links from the who’s who of the gambling world. More »
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