Ad News
Facebook Launches New Ad Manager, Changes Ad Focus
25th May 2011
Facebook has been rolling out an upgraded version of Ad Manager to advertisers over the last month or so, and effective today, the new platform interface will be available to all advertisers. More »
Facebook Pays Users To Watch Ads
6th May 2011
Facebook has just launched a new scheme that will actually pay users to watch certain ads on their site. More »
Google Uses Gay Campaign To Promote Chrome
5th May 2011
The recently popular campaign to prevent gay teen suicide, “It Gets Better” has been used in a new TV ad promoting the Google Chrome Browser. More »
Amazon To Launch Ad Market For Kindle
15th April 2011
Amazon has announced that they will shortly be launching a new version of their e-book reader, the Kindle, in the U.S. market, and this version will be cheaper than the earlier one. They will be able to do this by introducing on-screen ads. More »
U.S. Could Force Opt-Out For Ad Tracking
13th December 2010
After a recent review of online advertising practices, the U.S. Federal Trade Commission recommended that Internet users should have a Do-Not-Track option available to let them opt out of online ad tracking. More »
Earnings Reports Reveal Rebound In U.S. Advertising
10th August 2010
Reports of the quarterly earnings of various companies during the second quarter of 2010 have recently been published. These reports indicate an overall recovery in ad-generated revenue in most of the Internet, media and advertising companies. More »
Japan Tests Billboards That Know Your Age, Gender
28th July 2010
Marketing agencies in Japan are taking technology one huge step further. They are testing billboards which can tell the sex and age of the person standing in front of it. More »
Location Based Ad Success Stories
28th June 2010
Two recent press releases by a maps, traffic and location data provider revealed the results of two location-based ad campaigns conducted on a location-aware advertising network. More »
Promoted Tweets In Trending Twitter Topics
18th June 2010
After the successful launch of promoted tweets in April, Twitter has now decided to go ahead with a new service that should help them further increase revenues. More »
Google Testing Real Time Twitter Ads
8th June 2010
Last month Google started testing a new form of display ad that integrates realtime updates from Twitter into the AdWords ad delivery platform. More »
User Generated Advertising Not A Hit
26th May 2010
User generated advertising has become one of the latest fads in the online advertising industry. An article on Advertising Age warns brands that “in more and more cases, fan-generated ads trend toward uninspired, cynical and just downright bad.” More »
Facebook Top U.S. Display Ad Publisher
13th May 2010
Data released by comScore, reveals that Facebook has outdone Microsoft, AOL and Yahoo! to become the top display advertisement publisher in the first quarter of 2010. More »
Google About To Launch TV Software
4th May 2010
According to the Wall Street Journal, sources have revealed that Google is likely to soon introduce developers to their new Android-based software for TV. More »
AdWords Agency Qualification Changes
27th April 2010
Google has just announced some changes in the requirements to qualify as an approved advertising agency on the Google AdWords platform. More »
Twitter Ads To Be Via “Promoted Tweets”
14th April 2010
Twitter has just announced that their ad platform will launch with the release of a new service called Promoted Tweets. More »
Organic v Paid Search: Which Is More Likely To Convert?
13th April 2010
Recent research from sources such as comScore and Nielsen indicates, in a fairly decisive manner, that visits to a website that convert are more likely to come through a paid or sponsored link rather than from an organic or algorithmic link. More »
YouTube Revenue Estimated $1 Billion
8th March 2010
Google’s studied secrecy about the revenue generated by their video site, YouTube, only fuels further curiosity and speculation on the subject. The latest to offer an opinion and some estimated figures on the topic is Mark Mahaney of the Citigroup. More »
Twitter Advertising Service Details Emerge
3rd March 2010
Rumours about Twitter’s monetisation efforts and a potential ad platform have been around for a very long time. A few details about how their ad platform are now being uncovered. More »
Google Launches Product Listing Ads
17th November 2009
The latest ad format to be added to Google AdWords is called a Product Listing Ad. This new ad type will be of particular use to online retailers who have a Google Merchant Center account. More »
Google AdWords Launches Two New Ad Types
5th November 2009
Google has launched two new ad types in their AdWords service. The first is called AdWords Comparison Ads and the second is a feature called Ad Sitelinks. More »
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