Twitter Ads To Be Via “Promoted Tweets”

14th April 2010

Twitter has just announced that their ad platform will launch with the release of a new service called Promoted Tweets.

All this while, Twitter has insisted that they do not want to use their site as a regular advertising platform. They have now come up with a plan that they believe will allow them to make some money while keeping their users’ priorities in mind and also letting Twitter continue to be a free service.

Promoted Tweets will be ordinary tweets that businesses would like to highlight to a wide group of users.

The Promoted Tweets will be placed at the top of certain search results pages on Twitter.com and Twitter promises that each such tweet will be completely relevant to the search being conducted. Moreover, each search results page will feature only one Promoted Tweet, which will be clearly labeled as “Promoted”.

Promoted Tweet On Twitter

Since this is a new service, Twitter will be on the lookout to see how it is received by their audience. If they find that a particular tweet has not found favour with users, or in other words, if it does not receive Retweets or replies and is not marked as a favourite, then it will be removed from the search results page.

Twitter founder, Biz Stone says, “We strongly believe that Promoted Tweets should be useful to you. We’ll attempt to measure whether the tweets resonate with users and stop showing Promoted Tweets that don’t resonate.”

While most users seem to agree that it is high time Twitter started monetising itself without charging users, initial feedback shows that users want Promoted Tweets to be clearly labeled and relevant.

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Discussion on social networks & blogs

  1. Embedding Tweets Instead Of Pasting Them | AccuraCast Search Daily News : 5 May 2010 at 10:57 pm

    [...] could also use this system of embedding to improve their Promoted Tweets advertising interface. Search engines will also find it easier to index tweets. There is some [...]

  2. Twitter Launching Business Center | AccuraCast Search Daily News : 12 May 2010 at 8:13 pm

    [...] has confirmed that they have started testing their new services aimed at businesses. The first, known as the Twitter Business Center, is already live and is being tested by a handful [...]

  3. Promoted Tweets In Trending Twitter Topics | AccuraCast Search Daily News : 18 June 2010 at 9:01 pm

    [...] the successful launch of promoted tweets in April, Twitter has now decided to go ahead with a new service that should help them further [...]

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