Facebook Bumps Orkut From Top Spot In India
|
|
31st August 2010
Facebook was on its way to overtaking Orkut to become the most popular social networking site in India. Recent research from comScore has revealed that Facebook managed to bump Orkut off the top spot in July 2010.
Top social networking sites in India – Jul 2010
According to comScore statistics, Facebook had 20.9 million unique users in India in July 2010, compared to 7.47 million in July 2009, while Orkut had 19.9 million users in July 2010 and 17.7 million users in July 2009. While both networks have shown growth in the last year, Facebook’s 179% growth far outstrips Orkut’s 16% growth rate.
No single factor is likely to be responsible for this change in the market preference. According to Asheesh Raina of Gartner, factors such as Facebook’s intuitive user interface and the availability of various games on Facebook could have effected the change. It is also possible that the international popularity of Facebook could have had a snowball effect. Raina also believes that Orkut will continue to remain popular among older users, while Facebook may be more popular with youngsters.
The data was collected from users who connect from their homes or offices, but not from cybercafés or mobile phones, as the use of mobile phones for social networking is still not very popular in India.
Orkut had to face some resistance in India, and was even taken to court a while ago due to content that was considered offensive to local politicians. Facebook also had to block some pages that the Indian government felt might be perceived as inappropriate by Muslims.
Google won’t be too happy with this news as it marks yet another failure to succeed in the social networking market.
Facebook, on the other hand, has opened an office in India, as the country now represent the 7th largest market in the world with regards to the use of the social networks and is also among the fastest growing markets.
Tags: facebook, india, orkut, social network
Share this post via:
Recommended Stories
- Facebook Overtaking Orkut In India
- Mobile Web Grows 218% In India
- Social Networking Habits Across Asia-Pacific
- Google Search Reclaims Mobile Web Throne
- Yahoo! To Shut Down Mash
4 Responses to “Facebook Bumps Orkut From Top Spot In India”
Follow comments on this post through the RSS 2.0 Feed
Discussion on social networks & blogs
-
Tecnocrata Digital : 12 September 2010 at 8:00 pm
Brasil é o quinto país que mais acessa Redes Sociais…
I found your entry interesting thus I’ve added a Trackback to it on my weblog
… -
Social Media’s Explosive Growth In Places You Would Least Expect – Global trends, business, society, politics & travel by Nick Taylor : 26 September 2011 at 1:37 pm
[...] 2. India: a site called Orkut got beaten at its own game by Facebook, which achieved an impressive 179% growth rate last year, signing up 21 million users to date. [...]
RSS
Twitter
Facebook
Thank you Very Much
thanks for Update Excellent Post. Great news.