Last year, Google started integrated information from Twitter into their real time search results. They have now gone one step further – Promoted Tweets have started showing on Google latest search results pages. (more…)
Recent ‘SEM’ News Stories
Organic v Paid Search: Which Is More Likely To Convert?
Tuesday, 13th April 2010Recent research from sources such as comScore and Nielsen indicates, in a fairly decisive manner, that visits to a website that convert are more likely to come through a paid or sponsored link rather than from an organic or algorithmic link. (more…)
Tags: ad, adcenter, advertising, ppc, search engine marketing, seo, sponsored-links
Posted in SEM | No Comments »
Google AdWords Launches Bid Simulator Feature
Thursday, 30th July 2009Google AdWords is now rolling out a new feature called Bid Simulator, which shows advertisers what sort of click volume they might expect at various cost per click bid amounts. (more…)
Tags: advertising, bid management, cpc, google, google adwords, ppc, search engine marketing
Posted in AccuraCast, ppc, SEM | 2 Comments »
Bing Drives SEM Expenditure On Microsoft adCenter
Tuesday, 28th July 2009Early indicators show that Microsoft’s new decision engine ‘Bing’ is indeed helping Microsoft to establish a better position in the Search Engine Market. (more…)
Tags: adcenter, bing, live search, microsoft, microsoft-adcenter, pay per click, ppc, search engine marketing, SEM
Posted in SEM | No Comments »
Bing! Microsoft Might Have A Winner
Thursday, 4th June 2009After the recent launch of Microsoft Bing last week, the initial reviews for this new ‘decision engine did not seem to be very encouraging. Now, however, only a few days later, the situation seems to be changing. (more…)
Tags: bing, microsoft, search, search engine marketing
Posted in search, SEM | 2 Comments »
Google Profiling User Behaviour To Target Advertising
Monday, 16th March 2009It has long been known that Google collects large volumes of data from all interactions users have with its various products, services and networks. They have now launched a new set of ad features, based on all the user data they collect, and are calling it ‘Interest-Based Advertising’. (more…)
Tags: advertising, content-network, display-advertising, google, google adwords, google-adsense, personalised, ppc
Posted in google, marketing, ppc, SEM | 2 Comments »
Microsoft Closes adCenter Analytics
Friday, 13th March 2009Mel Carson, Microsoft adCenter’s Community Manager, announced yesterday that they will close the adCenter Analytics program at the beta stage itself. (more…)
Tags: adcenter, adcenter analytics, google-analytics, microsoft, microsoft-adcenter
Posted in marketing, ppc, search, SEM, seo, Technology | 1 Comment »
Rich Media Ads On Yahoo! Search Results
Friday, 27th February 2009Yahoo! Search Marketing has announced the addition of video ads, image ads and custom links within search ads on their search results pages. The service, called Rich Ads, is currently available to a few of their advertisers. (more…)
Tags: google, ppc, seo, serp, video-ads, yahoo search marketing
Posted in ppc, search, SEM, seo | 1 Comment »
US Search Engine Market Share Data – Jan 2009
Wednesday, 25th February 2009According to the latest qSearch analysis of the major U.S. search engines carried out by comScore, search continues to grow and little has changed in terms of market share of the top 5 search providers. (more…)
Tags: aol, ask.com, comscore, google, live search, market-share, search, yahoo
Posted in search, SEM, seo | 13 Comments »
Google Testing SearchWiki On AdWords
Tuesday, 24th February 2009A Twitter user from Canada recently reported seeing the SearchWiki “X” alongside AdWords ads on the Google search engine results pages. (more…)
Tags: custom-search, google, google adwords, SearchWiki, SEM, twitter
Posted in ppc, SEM | No Comments »
Google Launches AdSense For Mobile Search
Friday, 13th February 2009Google has started an AdSense for Mobile Search service to lure more mobile network operators and mobile website owners. (more…)
Tags: google-adsense, mobile search, mobile-search-advertising
Posted in google, mobile, ppc, search, SEM | No Comments »
More Ads Above Organic Results On Live Search
Tuesday, 10th February 2009Live Search results used to have three mainline ad positions above the organic results in the past. This has now been increased to four mainline ad positions on the search engine results pages in the U.K, which means some users will not see any organic results without scrolling. (more…)
Tags: adcenter, live search, microsoft, pay per click, search engine marketing, search-advertising
Posted in ppc, SEM | No Comments »
Google Testing New AdWords Interface In UK
Tuesday, 3rd February 2009Back in November 2008, Google started testing a new user interface for their AdWords system. The new interface will now be rolled out to a limited number of UK advertisers on 10 February 2009. (more…)
Tags: google, google adwords, pay per click, ppc, search engine marketing, SEM
Posted in google, ppc, SEM | 11 Comments »
Google Launches Free TV Ad Creator
Monday, 19th January 2009It just got cheaper and a lot easier to advertise products on television. Google has launched a free television ad creation service for AdWords advertisers. (more…)
Tags: advertising, cable, google, google adwords, ppc, SpotMixer, tv, tv-ads
Posted in ppc, SEM, Technology, video | 5 Comments »
Live Search On Dell PCs And Verizon Mobile Phones
Monday, 12th January 2009During his keynote address at the International Consumer Electronics Show 2009 last week, Microsoft CEO, Steve Ballmer, made some exciting new announcements about Microsoft Live Search. To begin with, Ballmer said that Microsoft has entered into a 3-year agreement with Dell. (more…)
Tags: dell, live search, microsoft, search, verizon
Posted in mobile, search, SEM | No Comments »
Google Blends Mobile Ads In Organic Results
Thursday, 8th January 2009While Google has always been very particular about differentiating ads from organic search results by placing ads only at the side of the search results page or in clearly marked slots at the top of the page, the Google Operating System blog recently found Google Mobile Search displaying short text ads in the middle of the search results page. (more…)
Tags: ad, advertising, google, mobile, mobile search, ppc, search engine marketing, seo
Posted in mobile, search, SEM, seo | No Comments »
Regular AdWords Ads Now On iPhone And G1
Monday, 15th December 2008Google AdWords has recently started allowing advertisers to display their regular desktop text and image ads on the iPhone, G1, T-mobile and other mobiles with full (HTML) Internet Browsers. (more…)
Tags: google adwords, mobile, pay per click, ppc, search engine marketing
Posted in mobile, ppc, SEM | No Comments »
AdWords Allows Alcohol Advertising
Wednesday, 10th December 2008As per the latest alterations made to the Google AdWords editorial policies, which are “reviewed” from time to time, it will now be possible for alcohol manufacturers to advertise their products in the U.S. through AdWords. This was not permitted until now. (more…)
Tags: advertising, alcohol ads, google, google adwords, ppc, search engine marketing
Posted in google, ppc, SEM | No Comments »
Sponsored Links On Google Image Search Results
Friday, 28th November 2008Google Image Search is now testing Sponsored Links at the top of the results page. The tests are currently being shown only to a handful of users when they are signed in to their Google Accounts. (more…)
Tags: advertising, google, google adwords, image search, ppc, search engine marketing
Posted in google, ppc, SEM | 4 Comments »
RSS
Twitter
Facebook