Yahoo! Search Marketing Adds Dynamic Keyword Insertion Feature

16th February 2007

In yet another move that looks like Yahoo! are merely copying Google’s ideas with their new platform, their Search Marketing team have introduced the Insert Keyword feature.

The concept of automatic keyword insertion in ad text wasn’t necessary with the old Yahoo! system, because each keyword was allowed its own creative. The new system is much more like Google AdWords, and hence they have also provided the same idea of dynamic keyword insertion as Google AdWords have done for the past few years. It works the exact same way, and even the syntax is almost the same!

For more detail, visit the Yahoo! Search Marketing blog post about Improving Ad Quality, Part III

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