Tips For Better Results on The New Yahoo! Platform
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2nd February 2007
According to Yahoo! Search Marketing, in order to take advantage of the new ranking model, users should do the following:
- Include keywords in the ad
- Use the excluded keyword feature to optimise Advanced Match keywords
- Review current bids
- Set a campaign budget that meets the business’ goals.
Sounds an awful lot like what Google has been telling advertisers to do for the last few years!
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