The tech team at Google AdWords are testing a new sponsored link format that combines the regular ad copy with the Google Local expanded results format previously seen only on organic search results.
The screenshots below show the appearance of the new ad format above the organic results and in the right hand column with regular ads.
When asked about the new AdWords ad format, a Google representative replied, “I’ve checked with our product support team and this is a very limited closed beta test. I’ve tried to find the ad on searches on “domino pizza london” but haven’t been able to repeat that search results which indicates this is a limited test.”
[...] Según la Web accuracast, Google está probando un nuevo formato de anuncios locales para AdWords, donde están incluyendo mapas dentro de los cuadros de los anuncios para saber la ubicación exacta de los negocios y empresas. [...]
[...] Ausgeklappte AdWords Anzeige Via Google Testing Sponsored Links With Local Maps [...]
[...] Over at Search Engine Forum Accuracast informs that Google is testing sponsored links with local maps. [...]
[...] AccuraCast reports that Google tests a new format for local AdWords ads that includes the expandable Maps Plus Box. When you click on the link, Google displays the address of the business, a static map and an option to get directions. This is very similar to what you see next to search results associated with local businesses (e.g.: NY spa). [...]
[...] AccuraCast reports seeing Google UK experimenting by placing a Google Maps expand feature within Google sponsored results. [...]
[...] AccuraCast reports seeing Google UK experimenting by placing a Google Maps “Plus Box” feature within Google sponsored results. [...]
[...] AccuraCast has some screen captures of the new Google AdWords PlusBox in play, which shows local data, addresses and telephone information served in the AdWords ad itself. [...]
Google test les liens sponsorisés sur les cartes locales…
Google test une nouvelle fonctionnalité pour ses pubs adsense.
En effet l’équipe de Google Adwords est en train de tester un nouveau format de liens sponsorisés qui combinent le type normal de publicité déjàutilisé, au résult…
[...] AccuraCast reports seeing Google UK experimenting by placing a Google Maps expand feature within Google sponsored results. [...]
[...] AccuraCast has some screen captures of the new Google AdWords PlusBox in play, which shows local data, addresses and telephone information served in the AdWords ad itself. [...]
[...] Any form of interactivity or any distribution model that becomes popular can become an ad stream. Google has beta tested making their ads more interactive, creating gadget ads, and allowing users to edit their search results.Yahoo! and Microsoft promote behaviorally targeted ads. Google claims they are against the idea of behavioral targeting, but already use it, displaying ads based on past searches. Both Microsoft and Google have bought in game advertising targeting companies as well. [...]
I have never seen results as imaged above in the results for local businesses. Perhaps this was an early beta test. I have seen their newest sponsored tags for the google maps with icons for coupons, photos, and website links. At $25 a month its a steal.