Audio Ads On Google – Preview
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28th March 2007
Jeremy Luebke at Marketing Pilgrim signed up for a trial account of the new Google Audio Ads platform, which allows advertisers to bid on and buy spots on radio stations in the USA.
Interesting new features of the audio ads program include:
- Budgeting on a weekly rather than daily basis
- Demographic targeting of ads
- Ad targetting by radio station
- Geographical targeting by city, state, post (zip) code or countrywide
- Pricing based on CPM – cost per thousand listeners
- Google estimates audience numbers based on Arbitron’s estimates
- Ad scheduling enabled for days of the week and times of the day, similar to CPC ads.
The full post can be viewed at http://www.marketingpilgrim.com/2007/03/first-look-at-google-audio-radio-ads.html
Tags: audio, radio-ads, Traditional media
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2 Responses to “Audio Ads On Google – Preview”
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Internet Search Giant Resorts To Radio For Self-Promotion | AccuraCast Search Daily News : 27 March 2008 at 6:31 pm
[...] Yahoo! Is trying every trick in the book (and out of it) to improve its performance. WebProNews reports that Yahoo!’s latest campaign involves a number of ads on local radio stations. [...]
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Google Radio Ads Off The Airwaves | AccuraCast Search Daily News : 17 February 2009 at 8:06 pm
[...] The audio ad service was launched in 2006 to enable the buying and selling of radio ads via Google AdWords. However, the search company now feel that in spite of investing a lot of resources, these services have not actually managed to create the kind of impact that was expected and it would be better to discontinue these services. [...]
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