Comments on: 3 Biggest Advertiser Mistakes On Yahoo! Search Marketing

By: Kaleem

Kaleem — Wed, 15 Apr 2009 06:23:57 +0000

Increased traffic without sales in Search Marketing is not always a good thing.I think personalization isn’t that big of a factor. I’ve noticed very few people who leave themselves logged in, and whenever they do a new search they haven’t done before chances are it’ll be the stock results.

By: AccuraCast

AccuraCast — Thu, 24 Jan 2008 13:51:52 +0000

It is quite likely to be the case on Google as well.

By: Naren Pingle

Naren Pingle — Thu, 24 Jan 2008 13:27:30 +0000

Does the same apply for Ads in Goggle?

By: Mike Moran

Mike Moran — Thu, 17 Jan 2008 12:07:12 +0000

Agreed, that’s a mistake too. As you say, you must think about each set of keywords around a single concept as a market segment and always target your message by segment.

By: AccuraCast

AccuraCast — Wed, 16 Jan 2008 22:15:41 +0000

Hi Mike… thanks for pointing that out. Teddie is quite right in counting lack of market knowledge as a big cause for failure of many a search marketing campaign.

While we’re adding to the list, i’d throw in lumping all the keywords into 1 Ad Group and creating one generic ad for all of them – big, big newbie mistake!

By: Mike Moran

Mike Moran — Wed, 16 Jan 2008 13:16:47 +0000

Thanks for the synopsis of my article. Teddie from Search Engine War also offered a fourth mistake that I think makes sense: http://search-engine-war.co.uk/2008/01/the-four-bigges.html