Google has introduced a new tool, known as Enhanced CPC, which will help AdWords advertisers who don’t qualify for full CPA bidding to get better ROI by reducing the cost per conversion on their advertising campaigns. (more…)
Recent ‘ppc’ News Stories
Quasi-CPA Bidding From Google AdWords
Tuesday, 17th August 2010Tags: advertising, bid management, google adwords, pay per click, search engine marketing
Posted in ppc | 4 Comments »
AdWords Agency Qualification Changes
Tuesday, 27th April 2010Google has just announced some changes in the requirements to qualify as an approved advertising agency on the Google AdWords platform. (more…)
Tags: ad, advertising, google, google adwords, pay per click, ppc, search engine marketing
Posted in ppc | 12 Comments »
Labour MP Urges Voters To Commit Click Fraud
Monday, 12th April 2010With the general elections in the U.K. to be held shortly, all the major political parties are making all efforts to reach out to online audiences. Some (perhaps all) politicians, though, don’t seem to mind playing dirty in an attempt to thwart their opponents’ efforts. (more…)
Tags: click-fraud, election, politics, ppc, search engine marketing, uk
Posted in internet, ppc | No Comments »
Google Launches Product Listing Ads
Tuesday, 17th November 2009The latest ad format to be added to Google AdWords is called a Product Listing Ad. This new ad type will be of particular use to online retailers who have a Google Merchant Center account. (more…)
Tags: ad, advertising, google, google adwords, ppc, product-search, search engine marketing
Posted in google, ppc | No Comments »
View-through Conversion Tracking On Google Network
Tuesday, 6th October 2009AdWords advertisers can now measure real conversion rates for display ad campaigns on the Google Content Network through a new feature called View-through Conversion Reporting. (more…)
Tags: advertising, content-network, display-advertising, google adwords, ppc, search engine marketing
Posted in google, marketing, ppc | No Comments »
Yahoo! Makes Search Ads Mobile
Friday, 2nd October 2009With the number of mobile web users increasing at such a great speed, it definitely makes good business sense for Internet service providers to start serving up ads on mobile phones, and that is exactly what Yahoo! has already started doing. (more…)
Tags: mobile, mobile ppc, mobile search, mobile search marketing, yahoo, yahoo search marketing
Posted in mobile, ppc | 1 Comment »
PPC Click Fraud Drops
Tuesday, 11th August 2009Data recently released by Click Forensics reveals that click fraud has reduced in the second quarter of 2009. (more…)
Tags: advertising, click-fraud, google, google adwords, pay per click, ppc, search engine marketing
Posted in ppc | 4 Comments »
Google AdWords Launches Bid Simulator Feature
Thursday, 30th July 2009Google AdWords is now rolling out a new feature called Bid Simulator, which shows advertisers what sort of click volume they might expect at various cost per click bid amounts. (more…)
Tags: advertising, bid management, cpc, google, google adwords, ppc, search engine marketing
Posted in AccuraCast, ppc, SEM | 2 Comments »
Facebook Click Fraud
Friday, 24th July 2009Even though the global recession may be coming to an end, it seems rather unrealistic for a company to project revenues for 2009 at nearly double the value of 2008. Yet, that is exactly what Facebook is doing. They are targeting revenue of $550 million this year, while last years revenue was $280 million. (more…)
Tags: click-fraud, facebook, pay per click
Posted in ppc | No Comments »
AdWords UK Stops Accepting Switch Cards
Thursday, 9th July 2009In a rather inexplicable move, Google UK has sent out an email to AdWords advertisers that they will stop accepting payments via Switch cards. (more…)
Tags: google, google adwords, pay per click, ppc, search engine marketing, search-advertising
Posted in google, ppc | No Comments »
Google Webmaster Central Promoting AdWords In France
Tuesday, 7th July 2009French website owners who don’t currently advertise on Google AdWords might notice a message waiting for them when logged into Google Webmaster Tools. (more…)
Tags: france, google, google adwords
Posted in google, multilingual, ppc, seo | 4 Comments »
Yahoo! Display Ad Builder
Tuesday, 30th June 2009Yahoo! recently announced a tie-up with Ad-Ready, a Seattle based Start-up Company to provide ready made custom built display ads to their marketers and advertisers. (more…)
Tags: display-advertising, yahoo
Posted in ppc | No Comments »
Jumptap Launches tapMatch Mobile Ad Platform
Thursday, 16th April 2009A new mobile advertising service called tapMatch has just been launched by mobile ad solutions provider, Jumptap. tapMatch offers pay per click mobile advertising. (more…)
Tags: Jumptap, mobile, mobile advertising, mobile ppc, mobile search, mobile search marketing, pay per call, pay per click, ppc, tapMatch
Posted in ppc | No Comments »
Google Profiling User Behaviour To Target Advertising
Monday, 16th March 2009It has long been known that Google collects large volumes of data from all interactions users have with its various products, services and networks. They have now launched a new set of ad features, based on all the user data they collect, and are calling it ‘Interest-Based Advertising’. (more…)
Tags: advertising, content-network, display-advertising, google, google adwords, google-adsense, personalised, ppc
Posted in google, marketing, ppc, SEM | 2 Comments »
Microsoft Closes adCenter Analytics
Friday, 13th March 2009Mel Carson, Microsoft adCenter’s Community Manager, announced yesterday that they will close the adCenter Analytics program at the beta stage itself. (more…)
Tags: adcenter, adcenter analytics, google-analytics, microsoft, microsoft-adcenter
Posted in marketing, ppc, search, SEM, seo, Technology | 1 Comment »
Rich Media Ads On Yahoo! Search Results
Friday, 27th February 2009Yahoo! Search Marketing has announced the addition of video ads, image ads and custom links within search ads on their search results pages. The service, called Rich Ads, is currently available to a few of their advertisers. (more…)
Tags: google, ppc, seo, serp, video-ads, yahoo search marketing
Posted in ppc, search, SEM, seo | 1 Comment »
Google Testing SearchWiki On AdWords
Tuesday, 24th February 2009A Twitter user from Canada recently reported seeing the SearchWiki “X” alongside AdWords ads on the Google search engine results pages. (more…)
Tags: custom-search, google, google adwords, SearchWiki, SEM, twitter
Posted in ppc, SEM | No Comments »
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