AccuraCast Digital Media News

Google To Help Diagnose Ailments

15th February 2012

Google is trying to improve their search results, as far as medical diagnosis is concerned. And this has a few people very concerned. More »

Google To Launch Google Drive

13th February 2012

According to reports from the Wall Street Journal, Google is preparing to enter another frontier of the Internet. More »

Bing Overtakes Yahoo! Search Share

10th February 2012

comScore has released the search share figures for the month of January 2012 for the U.S. market. According to their analysis, Bing has now taken a lead over Yahoo! in the search share. More »

Deaths That Most Shocked the Net [INFOGRAPHIC]

9th February 2012

2011 may have been a big year in terms of online searches for the deaths of famous people, but Michael Jackson’s demise in 2009 is still the ‘Death That Most Shocked the Net’ reveals a new study. More »

Facebook Mobile Ads – Precarious Hit

8th February 2012

One of the potential risks Facebook cited in their IPO filing was the adoption of mobile. While everybody is extremely eager to know how the Facebook IPO will fare, Facebook is already preparing to please its future shareholders, by eliminating this risk and starting to test a mobile ad service in the near future. More »

Does Facebook Refer More Traffic Than StumbleUpon?

7th February 2012

As most major social networks continue to grow in popularity, the amount of referral traffic being generated by them also grows. According to reports from several sites referral traffic from social networks is growing steadily. So which network sends the most traffic? More »

Will The IPO Change Facebook?

2nd February 2012

Facebook has finally filed for an IPO with the U.S. Securities and Exchange Commission. What will this mean for the users of the world’s most popular social network? More »

Mobile Order Values Can Exceed Online Purchases

2nd February 2012

For a long time it was believed that users are less likely to make expensive purchases from their mobiles than from their desktop computers. This belief has been shown to be wrong. More »

Facebook Going Public‏ – Top Secret?

31st January 2012

While it has been discussed for a long time that Facebook will go public, it now looks as though that is finally about to happen. More »

Google’s New Privacy Policy – What’s Wrong With It?

27th January 2012

Google announced this week that they will be discarding 60 of their privacy policies and replacing them with one common privacy policy, covering multiple products and features of Google. While this might seem a good move for users, it’s not quite as innocent a move as it may seem. More »

Online Search Ads Drive 6x Retail Sales

25th January 2012

A recent study has found that online search ads drive not only online sales but offline sales as well. More »

Consumers Willing To Pay For Streaming Inspite Of Piracy

23rd January 2012

It has come to light that a large percentage of consumers in the U.K. are now willing to pay for the facility of streaming movies online, but at the same time, online piracy continues unabated in most parts of the world. More »

UK Search Spend Up 19%

20th January 2012

Search spend in has increased year-on-year by 14% in the USA and 19% in the UK, according to a new report on the state of digital marketing. More »

Social Networks Do Not Influence Shoppers

18th January 2012

While social networks are growing increasingly popular, quite surprisingly, they have not yet started to influence shoppers in a major way. More »

Microsoft And Yahoo! Search Alliance Creeps Forward In UK

16th January 2012

The Microsoft – Yahoo! search alliance has been functional in the U.S. for some time, and they now intend to expand ad testing to Europe as well. More »

Mobile Gaming To Generate $18 Billion

13th January 2012

A newly released report by Juniper Research predicts that revenue generated by mobile games is set to grow substantially in the next five years. More »

Social Networking Most Popular Online Activity

11th January 2012

A recent report from comScore highlights the fact that social networking is today the most popular activity, worldwide on the Internet. More »

TV Still Dominates U.S. Consumer Media Usage

10th January 2012

A report produced by Nielsen Wire, on the usage of different forms of electronic media, has found that almost one-third of homes in the U.S. own four or more television sets. The report also claims that TV continues to be the most popular form of electronic media across the country in spite of the rapid growth of online media consumption. More »

Will The New CEO Change Yahoo!’s Fortunes

7th January 2012

Yahoo! has been going through a rather rough patch for a long time now, and in an effort to turn around their fortunes the company has changed CEOs repeatedly. More »