Yesterday 3 of the AccuraCast team, including myself, were lucky enough to attend the first ever Content Marketing Show, held in Holborn’s historic Conway Hall. The importance of creating great content is emphasised by the fact that it is now worthy of it’s own event of this stature and it was enjoyable to hear some opinions from those across the entire business and marketing spectrum. … Read More →
Online shopping has meant that defecting from one brand to one of their competitors has never been easier, as finding another retailer can occur in a matter of seconds and in just a few simple clicks. Therefore the reputation and perception of your brand has never been more important and this is where customer reviews become key. Collecting the opinions of others has always been … Read More →
According to a recent study from Juniper Research, the next generation of wearable devices will cause the value of the sector to rise rapidly and reach $1.5 billion within the next 2 years. The report, entitled “Smart Wearable Devices: Fitness, Healthcare, Entertainment & Enterprise”, defines a wearable device as “a device which accepts input and processes that input and while being used, is worn on or … Read More →
Every marketer knows that their online efforts are not simply driving online conversions, but that they are a key driver of a considerable proportion of offline transactions. This is even more evident for your PPC efforts, as your ads and landing pages are always likely to include your phone number and the locations of your physical stores, which leads to a number of purchases that … Read More →
The holiday season is officially upon us, with many consumers beginning their quest for the perfect Christmas gift and some have already made their first gift purchases. With this mind, it is extremely important that retail brands begin creating and implementing their Christmas plans and really many should have already taken this step, considering that their target audiences have commenced their festive shopping. If you … Read More →
A recent study by comScore and Facebook has given insight into how brands can use social networks to connect with and influence consumers, using the case studies of a number of retail brands and their marketing efforts on the social networking site. The research, titled “The Power of Like Europe”, provides insight into how a number of European retail brands successfully harnessed the power of … Read More →
Mobile service providers will see mobile roaming revenues soar over the next 5 years, according to a recent study by Juniper Research on the future of mobile roaming and usage. An increase in mobile data usage abroad and a reduction in roaming charges will see revenue rise from $46 billion this year, to a staggering $80 billion in 2017 and this will mean that mobile … Read More →
Google have launched a program aimed at supporting entrepreneurs and providing them with the necessary tools to turn their great ideas into new start ups, hence why they have given it the title of “Google for Entrepreneurs”.
Last Friday I was lucky enough to spend the day at the seaside for the BrightonSEO event, which consisted of a series of useful and informative talks from a number of figures within the industry.
Google has launched a car insurance quote comparison service in the UK only. The service shows up as a sponsored listing, marked separately from the AdWords ads, placed right at the top of the organic search results.
Facebook’s latest platform for purchasing and delivering ads is officially out of beta testing! Facebook Exchange (FBX) is a new way of purchasing ads, based on the concept of real time bidding and this means that display advertising space is sold one impression at a time.
Microsoft adCenter has changed! It was announced this week, that the online advertising network has become Bing Ads and this move comes as part of a wider re-branding initiative. In the announcement, Microsoft revealed their partnership with Yahoo has now become the Yahoo Bing Networ and subsequently the adCenter has been renamed. Yet the alteration of the name appears to be the largest change to … Read More →
On the surface it may appear that your mobile advertising campaign is achieving a degree of success, with a high number of clicks for your ads. However many mobile marketers will be surprised to find that a staggering 40% of all mobile clicks are accidental or fraudulent, with this percentage of clicks being completely useless and having a minute 0.1% conversion rate.
The popularity of mobile augmented reality (AR) has risen in recent years and this greater exposure and success is set to bring about a number of changes to how it is used. The concept has altered dramatically in terms of usage, as companies attempt to move away from a reliance on location based services and create niche offerings for their desired audience.
In the eternal quest to improve their offerings to both advertisers and users, Google are testing a new format for the ads that appear on Google Images search results. After a number of key improvements were made to the original format, it appears that the search engine are aiming to offer a sleeker and more aesthetically pleasing experience in Google Image Search.
The popularity of tablet devices is growing rapidly, as iPad’s continue to achieve impressive sales figures and devices like the Kindle Fire and Google’s Nexus tablet are eagerly awaited in the UK market. However recent research by Strategy Analytics has revealed the staggering growth that tablet devices will achieve over the next 4 years, with global usage set to surpass 780 million by 2016.
A recent report from Juniper Research has focused on the growth potential of NFC payments and retail marketing. According to the report NFC mobile payments are growing more popular and are likely to reach $180 billion by 2017.
Facebook adverts are key to the majority of social media campaigns, however as they become more popular newsfeeds are likely to become more cluttered and less effective.
Juniper Research has released their report on the future of Mobile Search and Discovery. The findings of the report suggest that the future for this sector is bright.
Google has just launched a ‘Cycle Maps’ service for U.K.
