Official Google Announcement: Forget GPhone. Hello Android
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6th November 2007
2.7 Billion people could potentially use Google’s latest offering next year. It is not the highly speculated GPhone. Instead, Google yesterday announced the Open Handset Alliance and the Android open platform for mobile devices.
Over the past few months the blogosphere has been buzzing with rumours about Google’s next foray in the mobile market. While most knew the announcement would go far beyond just another mobile search feature, speculation ranged from Google introducing a revolutionary piece of hardware, nicknamed GPhone, to launching special software that would run on mobile phones.
Google have ended all speculation by finally confirming that they have founded the Open Handset Alliance, in partnership with over 30 mobile and technology industry leaders. Members of the alliance are committed to creating an open mobile ecosystem, allowing companies to innovate and be part of the astonishing growth in mobile device adoption.
Official Google Blog Announcement – Where’s My GPhone?
AndroidTM is the first result of this alliance – a complete set of software for mobile devices: an operating system, middleware and key mobile applications. A Software Development Kit (SDK) will be made available on November 12, to allow developers to build rich mobile applications. Handsets based on the Android platform, however, will only be available in the second half of 2008.
This open platform strategy is no different than the OpenSocial strategy that Google have adopted for social media, and will probably benefit them in the long run in the same way – by making it easy for developers to include Google AdWords mobile ads onto their applications.
While most of the world’s mobile phone owning population of 2.7 billion people might never use Android, Google have nevertheless made yet another strong move towards expanding their target market from 850 Million PC users to an audience that is three times as large.
Founding members of the Open Handset Alliance include the following companies:
- Broadcom
- China Mobile Research Institute
- Deutsche Telekom
- Ebay
- HTC Corp.
- Intel
- LG
- Marvell Semiconductor
- Motorola
- NTT DoCoMo
- Nuance Communications
- NVIDIA
- Qualcomm
- Samsung
- Sprint Nextel
- Telecom Italia
- Telefónica
- Texas Instruments
Introducing Android – A word from the founders
Tags: AccuraCast, android, cellphone, google, gphone, handset, mobile
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Google Loses Wireless Spectrum Auction To Verizon | AccuraCast Search Daily News : 26 March 2008 at 11:40 am
[...] The search giant’s interest in this auction was mainly to ensure open standards would be maintained, which will be very useful once their Android platform is in use. [...]
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Mobile Websites Can Include Geolocation Via Google API | AccuraCast Search Daily News : 11 September 2008 at 10:13 pm
[...] As of now, Gears Geolocation API is accessible through Windows Mobile or any other GPS supported device. It should be available on other mobile platforms such as Android in the near future. [...]
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Google Android Phone To Release Shortly | AccuraCast Search Daily News : 16 September 2008 at 10:00 pm
[...] Android version 1.0, which will be based on an open source platform, will have to take on the likes of the already established iPhone, BlackBerry and Symbian operating systems in the highly competitive smart-phone market. [...]
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Google Now Eyeing The TV Advertising Market | AccuraCast Search Daily News : 2 August 2009 at 11:20 pm
[...] TechCrunch reports that Google may intend to create a product for television set-top boxes similar to what it has recently done for mobile phones with Android. [...]
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